Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Greece has been experiencing significant growth in recent years. This can be attributed to several factors, including changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.
Customer preferences in Greece have shifted towards on-demand and streaming services, as consumers seek convenience and flexibility in their viewing habits. This trend is in line with global market trends, as viewers increasingly prefer to watch content on their own terms, rather than being tied to traditional TV schedules. The rise of streaming platforms such as Netflix and Amazon Prime Video has provided Greek consumers with a wide range of content options, including international movies and TV shows.
This has led to a decline in traditional TV viewership, as viewers opt for the convenience of streaming services. In addition to the shift towards on-demand viewing, there has also been an increase in the consumption of video content on mobile devices. With the widespread availability of high-speed internet and the proliferation of smartphones, Greek consumers are increasingly watching videos on their smartphones and tablets.
This trend is driven by the convenience of mobile viewing, as well as the popularity of social media platforms such as Instagram and TikTok, which rely heavily on video content. Local special circumstances in Greece have also contributed to the growth of the TV & Video market. The country has a strong tradition of filmmaking and television production, with a number of successful Greek TV shows and movies gaining international recognition.
This has helped to create a local demand for quality content, both from domestic and international sources. Additionally, the Greek government has been supportive of the film and TV industry, offering incentives and tax breaks to attract foreign productions. This has further boosted the market and attracted international players to invest in Greek content.
Underlying macroeconomic factors have also played a role in the development of the TV & Video market in Greece. The country has experienced a period of economic recovery in recent years, following a prolonged recession. As the economy has improved, consumers have become more willing to spend on entertainment and leisure activities, including TV and video services.
This has created a favorable environment for the growth of the market, as consumers have more disposable income to spend on subscription services and digital entertainment. In conclusion, the TV & Video market in Greece is experiencing growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards on-demand and streaming services, the rise of mobile viewing, the demand for quality content, and the improving economic conditions all contribute to the positive development of the market.
As these factors continue to evolve, it is likely that the TV & Video market in Greece will continue to expand in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
