TV & Video - Greece | Statista Market Forecast

In Greece, revenue in the TV & Video market market is projected to reach US$1.14bn in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 1.31%, which will result in a projected market volume of US$1.21bn by 2029.
The largest market within this market in Greece is Traditional TV & Home Video, with a market volume of US$832.30m in 2024.
In a global context, the most revenue will be generated the United States, which is expected to see US$280.30bn in 2024.
In the TV & Video market market in Greece, the number of users is anticipated to reach 8.8m users by 2029.
User penetration in the TV & Video market market in Greece is expected to be at 86.5% in 2024.
The average revenue per user (ARPU) in Greece is projected to amount to US$127.30 in 2024.
In Greece, the TV & Video market is experiencing a significant shift as streaming services gain popularity, reshaping traditional viewing habits and content consumption.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in Greece has been experiencing significant growth in recent years. This can be attributed to several factors, including changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Greece have shifted towards on-demand and streaming services, as consumers seek convenience and flexibility in their viewing habits. This trend is in line with global market trends, as viewers increasingly prefer to watch content on their own terms, rather than being tied to traditional TV schedules. The rise of streaming platforms such as Netflix and Amazon Prime Video has provided Greek consumers with a wide range of content options, including international movies and TV shows. This has led to a decline in traditional TV viewership, as viewers opt for the convenience of streaming services. In addition to the shift towards on-demand viewing, there has also been an increase in the consumption of video content on mobile devices. With the widespread availability of high-speed internet and the proliferation of smartphones, Greek consumers are increasingly watching videos on their smartphones and tablets. This trend is driven by the convenience of mobile viewing, as well as the popularity of social media platforms such as Instagram and TikTok, which rely heavily on video content. Local special circumstances in Greece have also contributed to the growth of the TV & Video market. The country has a strong tradition of filmmaking and television production, with a number of successful Greek TV shows and movies gaining international recognition. This has helped to create a local demand for quality content, both from domestic and international sources. Additionally, the Greek government has been supportive of the film and TV industry, offering incentives and tax breaks to attract foreign productions. This has further boosted the market and attracted international players to invest in Greek content. Underlying macroeconomic factors have also played a role in the development of the TV & Video market in Greece. The country has experienced a period of economic recovery in recent years, following a prolonged recession. As the economy has improved, consumers have become more willing to spend on entertainment and leisure activities, including TV and video services. This has created a favorable environment for the growth of the market, as consumers have more disposable income to spend on subscription services and digital entertainment. In conclusion, the TV & Video market in Greece is experiencing growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards on-demand and streaming services, the rise of mobile viewing, the demand for quality content, and the improving economic conditions all contribute to the positive development of the market. As these factors continue to evolve, it is likely that the TV & Video market in Greece will continue to expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.