Box Office - Greece

Greece

Highlights

In Greece, revenue in the Box Office market market is projected to reach US$21.06m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.63%, resulting in a projected market volume of US$27.69m by 2029.
In the Box Office market market in Greece, the number of viewers is expected to amount to 1.3m users by 2029.
User penetration will be 10.8% in 2024 and is expected to hit 12.7% by 2029.
The average revenue per viewer in Greece is expected to amount to US$18.98.
In global comparison, most revenue will be generated the United States (US$10.14bn in 2024).
In Greece, the box office is witnessing a resurgence as local filmmakers gain popularity, reflecting a growing appetite for homegrown narratives among audiences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Box Office market in Greece has been experiencing steady growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Greece have played a significant role in shaping the Box Office market. Greek audiences have a strong affinity for both local and international films, with a particular interest in genres such as comedy, drama, and historical films. This preference for a diverse range of films has contributed to the overall growth of the market, as it attracts a wide audience base. Trends in the market have also contributed to its development. The rise of digital platforms and streaming services has created new opportunities for film distribution and consumption. However, despite the increasing popularity of these platforms, the cinema experience remains highly valued in Greece. Moviegoers enjoy the social aspect of going to the cinema, as well as the immersive experience of watching a film on the big screen. This trend has helped sustain the demand for cinema tickets and drive the growth of the Box Office market. Local special circumstances have further influenced the development of the Box Office market in Greece. The country has a rich cultural heritage and a strong tradition of storytelling through film. Greek filmmakers have been successful in creating compelling narratives that resonate with both local and international audiences. This has not only contributed to the success of Greek films domestically but has also helped promote the Greek film industry on the global stage. The recognition and acclaim received by Greek films at international film festivals have further boosted the profile of the Box Office market in Greece. Underlying macroeconomic factors have also played a role in the growth of the Box Office market. Greece's economy has been recovering from a period of financial crisis, and as disposable incomes have increased, so has the spending power of consumers. This has translated into higher demand for leisure activities, including going to the cinema. Additionally, the tourism industry in Greece has been thriving, attracting a large number of international visitors who contribute to the Box Office market by watching films during their stay. In conclusion, the Box Office market in Greece is developing due to customer preferences for a diverse range of films, the enduring popularity of the cinema experience, local special circumstances that promote Greek films, and the improving macroeconomic conditions in the country. These factors have created a favorable environment for the growth of the Box Office market in Greece.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.