The Sports market in Greece is experiencing minimal growth, due to various factors such as the countrys economic struggles and low consumer spending. Despite this, the sub-markets of soccer, American football, basketball, baseball, and cricket continue to remain popular among the Greek population. Factors such as a lack of government funding, declining interest among younger generations, and competition from other forms of entertainment are impacting the overall growth rate of the Sports market in Greece.
Customer preferences: The increasing interest in health and wellness has led to a rise in demand for fitness and sports-related products and services. This has created opportunities for niche brands and companies catering to specific consumer preferences, such as sustainable and eco-friendly products. Additionally, there is a growing preference for personalized fitness experiences, whether through virtual training programs or boutique fitness classes. This is driven by a desire for convenience and customization in an increasingly fast-paced society.
Trends in the market: In Greece, the Sports Market industry is seeing a surge in the popularity of digital sports betting. This trend is driven by the increasing use of mobile devices and easy access to online platforms. Additionally, the legalization of online gambling has opened up opportunities for more players to enter the market. This trend is expected to continue as more consumers shift to digital platforms, and the industry is adapting by offering innovative betting options and personalized experiences. This has significant implications for stakeholders as they navigate the changing landscape of the sports betting market in Greece.
Local special circumstances: In Greece, the Sports Market thrives due to the countrys strong sporting culture, with a focus on popular sports such as football, basketball, and tennis. Additionally, the countrys geography, with its numerous islands and coastal towns, presents opportunities for water sports and outdoor activities. Moreover, Greeces government has implemented initiatives to promote sports tourism, such as hosting major sporting events and investing in sports infrastructure. These unique factors contribute to the vibrancy of the Greek Sports Market and shape its competitive landscape, making it an attractive market for sports industry players.
Underlying macroeconomic factors: The growth of the Sports Market market is impacted by macroeconomic factors such as consumer spending, disposable income levels, and overall economic stability. Strong consumer spending and high disposable income levels can drive demand for sports products and services, leading to growth in the market. Conversely, economic downturns or unstable economic conditions can result in decreased consumer spending and less demand for sports products and services. Additionally, investment in sports infrastructure and support from the government can also impact the performance of the market. Countries with favorable regulatory environments and strong investment in sports infrastructure are likely to experience faster market growth compared to those with limited support and investment.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
