The eBooks market in Greece has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing availability of digital reading devices.
Customer preferences: Greek consumers are increasingly embracing eBooks as a convenient and cost-effective alternative to traditional print books. The ease of accessing and storing eBooks digitally appeals to readers who are looking for a more portable and space-saving option. Additionally, the ability to adjust font size and style on e-readers makes eBooks more accessible to individuals with visual impairments or reading difficulties.
Trends in the market: One of the key trends in the Greek eBooks market is the rising popularity of self-publishing. With the advent of digital platforms and online marketplaces, authors now have the opportunity to bypass traditional publishing houses and directly release their works as eBooks. This trend has led to a significant increase in the number and variety of eBooks available to Greek readers, catering to a wide range of interests and genres. Another trend in the market is the growing adoption of e-readers and tablets. As the prices of these devices continue to decrease, more Greek consumers are investing in digital reading devices. This has further fueled the demand for eBooks, as readers seek to make the most of their new devices by purchasing and downloading digital content.
Local special circumstances: Greece has a rich literary tradition, with a strong emphasis on education and intellectual pursuits. This cultural context has contributed to the growing acceptance and adoption of eBooks in the country. Greek readers value the accessibility and convenience of eBooks, as well as the ability to access a vast library of titles from anywhere in the world.
Underlying macroeconomic factors: The Greek economy has faced significant challenges in recent years, with a prolonged financial crisis and austerity measures impacting consumer spending. As a result, many consumers have been looking for more affordable alternatives to traditional print books. eBooks offer a cost-effective solution, as they are often priced lower than their print counterparts. This affordability factor has contributed to the increasing popularity of eBooks in Greece. Furthermore, the widespread availability of high-speed internet and the increasing penetration of smartphones have made it easier for Greek consumers to access and download eBooks. This has further facilitated the growth of the eBooks market in the country. In conclusion, the eBooks market in Greece is experiencing growth due to changing customer preferences, the availability of digital reading devices, and the affordability of eBooks. The rise of self-publishing and the increasing adoption of e-readers and tablets are key trends driving this growth. The cultural context of Greece, with its strong literary tradition, also contributes to the acceptance and adoption of eBooks. The affordability of eBooks, particularly in light of the challenging economic conditions in Greece, has further fueled their popularity.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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