Key regions: United Kingdom, Germany, Asia, South Korea, Japan
The OTT Video market in Greece is experiencing significant growth and development.
Customer preferences: Greek consumers are increasingly turning to OTT Video platforms for their entertainment needs. The convenience and flexibility of streaming services, combined with a wide variety of content options, are appealing to customers. Additionally, the affordability of OTT Video subscriptions compared to traditional cable or satellite TV packages is attracting a growing number of subscribers.
Trends in the market: One major trend in the Greek OTT Video market is the rise of local content. Greek consumers are showing a strong preference for content that is relevant to their culture and language. As a result, OTT Video platforms are investing in producing and acquiring Greek-language content to cater to this demand. This trend is not unique to Greece, as it is seen in other markets as well, where local content is gaining popularity. Another trend in the market is the increasing adoption of mobile devices for video streaming. With the widespread availability of high-speed internet and the growing penetration of smartphones and tablets, Greek consumers are consuming OTT Video content on-the-go. This has led to the development of mobile-friendly streaming platforms and the optimization of content for smaller screens.
Local special circumstances: The Greek OTT Video market is also influenced by specific local circumstances. One of these is the high piracy rate in the country. Due to the availability of unauthorized streaming websites and the lack of strict enforcement of copyright laws, piracy remains a challenge for OTT Video providers in Greece. However, efforts are being made to combat piracy through collaborations between content creators, platforms, and law enforcement agencies.
Underlying macroeconomic factors: The development of the OTT Video market in Greece is also influenced by macroeconomic factors. The country has faced economic challenges in recent years, leading to a decrease in disposable income for many consumers. As a result, cost-conscious consumers are seeking affordable entertainment options, making OTT Video platforms an attractive choice. Furthermore, the COVID-19 pandemic has accelerated the growth of the OTT Video market in Greece, as it has in many other countries. With lockdowns and social distancing measures in place, consumers have turned to streaming services for entertainment while staying at home. This has led to an increase in subscriptions and usage of OTT Video platforms. In conclusion, the OTT Video market in Greece is experiencing significant growth and development. Customer preferences for convenience, affordability, and local content are driving the adoption of streaming services. The rise of mobile streaming and efforts to combat piracy are also shaping the market. Additionally, macroeconomic factors such as economic challenges and the impact of the COVID-19 pandemic are influencing the growth of the OTT Video market in Greece.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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