The Download Games market in Greece is experiencing significant growth and development.
Customer preferences: Greek consumers have shown a strong preference for downloading games rather than purchasing physical copies. This preference can be attributed to several factors. Firstly, downloading games offers convenience as consumers can access their favorite games instantly without having to wait for shipping or visiting a physical store. Secondly, downloading games allows for easy storage and organization, as consumers can keep all their games in one place on their devices. Additionally, the rise of mobile gaming has contributed to the popularity of downloading games, as mobile devices are widely used in Greece.
Trends in the market: One of the key trends in the Greek Download Games market is the increasing popularity of free-to-play games. These games are free to download and play, but offer in-app purchases or advertisements to generate revenue. This model has gained traction among Greek consumers as it allows them to try out games without any upfront cost. Furthermore, the availability of high-speed internet connections has facilitated the growth of online multiplayer games, where players can compete or collaborate with others from around the world.
Local special circumstances: Greece has a vibrant gaming community, with several local game developers and studios gaining recognition both domestically and internationally. This has led to the creation of unique and innovative games that cater to the preferences of Greek consumers. Additionally, the Greek government has taken steps to support the gaming industry by providing incentives and funding for game development. These initiatives have contributed to the growth of the Download Games market in Greece.
Underlying macroeconomic factors: The Greek economy has been recovering from a prolonged recession, and this has had an impact on consumer spending habits. With disposable income increasing, Greek consumers are more willing to spend on leisure activities, including downloading games. Furthermore, the widespread availability of affordable smartphones and tablets has made gaming more accessible to a larger portion of the population. As a result, the Download Games market in Greece is expected to continue its growth trajectory in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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