Cinema Concessions - Greece

Greece

Highlights

In Greece, revenue in the Cinema Concessions market market is projected to reach US$20.53m in 2024.
The revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 5.04%, resulting in a projected market volume of US$26.25m by 2029.
Within the Cinema Concessions market market in Greece, the number of viewers is anticipated to amount to 1.3m users by 2029.
User penetration will be 10.8% in 2024 and is expected to increase to 12.7% by 2029.
The average revenue per viewer in Greece is expected to amount to US$18.50.
In a global context, the majority of revenue will be generated the United States, with an expected figure of US$9.88bn in 2024.
In Greece, the cinema concessions market is witnessing a growing trend towards gourmet snack offerings, reflecting a shift in consumer preferences for elevated viewing experiences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema Concessions market in Greece has been experiencing significant growth in recent years.

Customer preferences: Greek consumers have shown a strong preference for cinema concessions, with a growing demand for a variety of snack options while enjoying their movie experience. Popcorn, soda, and candy are among the most popular choices among moviegoers. The convenience of purchasing these items at the cinema, along with the indulgence factor of enjoying snacks while watching a film, has contributed to the strong demand for cinema concessions.

Trends in the market: One of the key trends in the Cinema Concessions market in Greece is the introduction of premium and gourmet options. Cinemas are now offering a wider range of high-quality snacks, such as artisanal popcorn flavors, gourmet chocolates, and specialty beverages. This trend is driven by the desire to provide a unique and elevated cinema experience to customers, catering to their evolving tastes and preferences. Additionally, there has been an increasing focus on healthier snack options, such as organic popcorn and fruit-based drinks, to cater to health-conscious consumers.

Local special circumstances: Greece has a strong cinema culture, with a high number of cinema admissions per capita. This cultural preference for cinema as a form of entertainment has contributed to the growth of the Cinema Concessions market in the country. Additionally, the popularity of international films, particularly Hollywood blockbusters, has further fueled the demand for cinema concessions. Greek consumers often view going to the cinema as a social activity, often accompanied by friends or family, making concessions an integral part of the overall cinema experience.

Underlying macroeconomic factors: The growth of the Cinema Concessions market in Greece can also be attributed to positive macroeconomic factors. Greece has seen an improvement in its economic conditions in recent years, with increasing disposable incomes and consumer spending. As a result, consumers are more willing to spend on leisure activities, including going to the cinema and indulging in concessions. The growth of the tourism industry in Greece has also contributed to the demand for cinema concessions, as both domestic and international tourists seek entertainment options during their visit. In conclusion, the Cinema Concessions market in Greece is experiencing growth due to customer preferences for a variety of snack options, the introduction of premium and gourmet offerings, the strong cinema culture in the country, and positive macroeconomic factors such as increasing disposable incomes and a growing tourism industry.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.