Key regions: Europe, France, Asia, United Kingdom, Germany
The Cinema market in Greece has been experiencing significant growth in recent years, driven by changing customer preferences and favorable macroeconomic factors.
Customer preferences: Greek consumers have shown a growing interest in cinema, with an increasing number of people choosing to spend their leisure time watching movies. This can be attributed to several factors, including the rise of streaming services and the desire for a communal and immersive entertainment experience. Furthermore, Greek audiences have shown a preference for a diverse range of films, including both domestic and international productions.
Trends in the market: One notable trend in the Greek cinema market is the increasing popularity of local films. Greek audiences have shown a strong support for homegrown talent, leading to a rise in the production and distribution of Greek films. This trend can be attributed to a growing sense of national pride and a desire to support the local film industry. Additionally, the success of Greek films in international film festivals has helped to raise their profile and attract a wider audience. Another trend in the market is the expansion of multiplex cinemas. In recent years, there has been a significant increase in the number of multiplexes in Greece, offering a wide range of film choices and enhanced viewing experiences. This trend can be attributed to the increasing demand for a more immersive and high-quality cinema experience. Multiplex cinemas often feature state-of-the-art technology, comfortable seating, and a variety of food and beverage options, making them a popular choice among Greek consumers.
Local special circumstances: The Greek cinema market is also influenced by local special circumstances. One such circumstance is the strong presence of outdoor cinemas, which are particularly popular during the summer months. These outdoor cinemas offer a unique and nostalgic movie-watching experience, attracting both locals and tourists. The mild climate in Greece allows for outdoor screenings, creating a relaxed and enjoyable atmosphere for moviegoers.
Underlying macroeconomic factors: The growth of the cinema market in Greece can be attributed to several underlying macroeconomic factors. The country has experienced a period of economic recovery in recent years, leading to an increase in disposable income and consumer spending. As a result, more people are able to afford the luxury of going to the cinema. Additionally, the tourism industry in Greece has been booming, attracting a large number of international visitors who contribute to the growth of the cinema market. In conclusion, the Cinema market in Greece is experiencing growth due to changing customer preferences, such as the demand for diverse films and immersive cinema experiences. The market is also influenced by local special circumstances, such as the popularity of outdoor cinemas. Furthermore, favorable macroeconomic factors, including economic recovery and a thriving tourism industry, have contributed to the growth of the cinema market in Greece.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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