According to a survey conducted in June 2024 worldwide, music videos were the preferred video format among long-form political content viewers, as 68 percent of respondents watched them. Podcasts were ranked second, with 60 percent of respondents reporting to have engaged with such videos. By comparison, webinars were the least popular video format among respondents, with less than two in 10 political content viewers reported watching videos in this category.
Most commonly watched video formats by long-form political content viewers worldwide as of June 2024
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GWI. (July 1, 2024). Most commonly watched video formats by long-form political content viewers worldwide as of June 2024 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1483710/top-video-format-global-engagement-political-content/
GWI. "Most commonly watched video formats by long-form political content viewers worldwide as of June 2024." Chart. July 1, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1483710/top-video-format-global-engagement-political-content/
GWI. (2024). Most commonly watched video formats by long-form political content viewers worldwide as of June 2024. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1483710/top-video-format-global-engagement-political-content/
GWI. "Most Commonly Watched Video Formats by Long-form Political Content Viewers Worldwide as of June 2024." Statista, Statista Inc., 1 Jul 2024, https://www.statista.com/statistics/1483710/top-video-format-global-engagement-political-content/
GWI, Most commonly watched video formats by long-form political content viewers worldwide as of June 2024 Statista, https://www.statista.com/statistics/1483710/top-video-format-global-engagement-political-content/ (last visited August 24, 2024)
Most commonly watched video formats by long-form political content viewers worldwide as of June 2024 [Graph], GWI, July 1, 2024. [Online]. Available: https://www.statista.com/statistics/1483710/top-video-format-global-engagement-political-content/
