Games Live Streaming - Cambodia | Statista Market Forecast

In Cambodia, revenue in the Games Live Streaming market market is projected to reach US$4.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.51%, resulting in a projected market volume of US$6.16m by 2029.
By 2029, the number of users in the Games Live Streaming market market in Cambodia is expected to amount to 2.7m users.
User penetration in Cambodia will be 11.5% in 2024 and is anticipated to increase to 15.1% by 2029.
In a global context, most revenue in this market will be generated China, which is expected to reach US$2.58bn in 2024.
The average revenue per user (ARPU) in Cambodia's Games Live Streaming market market is projected to amount to US$2.29 in 2024.
In Cambodia, the burgeoning interest in esports is driving a significant rise in live streaming platforms, fostering a vibrant community of gamers and viewers.

Definition:

Games live streaming refers to the practice of broadcasting video gameplay and commentary in real-time to an online audience. The market for games live streaming encompasses a wide range of platforms, services, and products, including streaming platforms.

Additional Notes:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through advertising and consumer spending on subscriptions and gifts. Market numbers for Esports live streaming are also featured in the Esports market. Key players in the market are live streaming platforms, such as Twitch, Youtube Gaming or Facebook Gaming. For more information on the data displayed, use the info button right next to the boxes.

Live streaming advertising, such as ads on Twitch
Consumer spending on platforms, such as subscriptions or donations to streamers on e.g. Twitch
Sponsorships for special status of streamers, such as being a Twitch partnered streamer
Live streaming of non-related gaming content, such as In Real Life content on Twitch, e.g. cooking

Live streaming TV content, such as television streams
Any form of live streams not provided on gaming streaming platforms (Twitch, YouTube Gaming, Facebook Gaming, etc.), such as Instagram or TikTok live streams

The Games Live Streaming market in Cambodia is experiencing significant growth due to the increasing popularity of online gaming and the widespread availability of high-speed internet connections.

Customer preferences: Cambodian consumers are increasingly turning to live streaming platforms to watch and interact with their favorite gamers and eSports events. This trend is driven by the convenience and accessibility of live streaming, as it allows users to watch their favorite games from the comfort of their own homes or on their mobile devices. Additionally, live streaming platforms often offer interactive features such as chat rooms and live commenting, which allow viewers to engage with each other and the streamer in real-time.

Trends in the market: One of the key trends in the Games Live Streaming market in Cambodia is the rise of local gaming influencers and streamers. These individuals have gained a significant following and have become influential figures within the gaming community. As a result, they have attracted the attention of brands and advertisers who are looking to reach the young and tech-savvy Cambodian audience. This has led to an increase in brand partnerships and sponsorships within the live streaming space. Another trend in the market is the growing popularity of mobile gaming and mobile live streaming. With the widespread availability of affordable smartphones and the expansion of mobile internet coverage, more Cambodian gamers are opting to play and stream games on their mobile devices. This trend is further fueled by the rise of mobile eSports tournaments and the increasing number of mobile games that support live streaming features.

Local special circumstances: Cambodia has a young and tech-savvy population, with a high percentage of the population being under the age of 30. This demographic is highly engaged in online gaming and is driving the demand for live streaming platforms. Additionally, the availability of affordable smartphones and the increasing penetration of high-speed internet connections have made live streaming more accessible to a larger audience.

Underlying macroeconomic factors: The Cambodian economy has been growing steadily in recent years, with a focus on digital innovation and technology. This has created a favorable environment for the development of the Games Live Streaming market. Furthermore, the government has been investing in improving the country's internet infrastructure, which has resulted in faster and more reliable internet connections. These factors have contributed to the growth of the Games Live Streaming market in Cambodia. In conclusion, the Games Live Streaming market in Cambodia is experiencing rapid growth due to the increasing popularity of online gaming, the rise of local gaming influencers, the growing popularity of mobile gaming, and the favorable macroeconomic factors in the country. As the market continues to evolve, it is expected that more brands and advertisers will recognize the potential of live streaming platforms in reaching the Cambodian audience and will invest in partnerships and sponsorships within the industry.

Data coverage:

Figures are based on company revenues, consumer spending, consumer spending on platforms, advertising spending, annual reports and funding data.

Modeling approach / Market size:

Market sizes are determined by a Top-Down approach, based on a specific rationale for the market. As a basis for evaluating markets, we use reports, third-party studies, research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, video gaming revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Live video content is no longer a novelty. In the entertainment industry, the popularity of live streaming as a format has been linked to the gaming world. Almost thirty percent of internet users worldwide watched live streaming content weekly in the last quarter of 2023. Breaking news and sports were the most popular categories of livestream videos among U.S. audiences as of March 2024.