Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Cambodia has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in Cambodia have shifted towards digital entertainment options, such as streaming services and online video platforms. This can be attributed to the increasing availability of high-speed internet and the growing popularity of smartphones and smart TVs. Customers are now able to access a wide range of content from around the world at their convenience, which has led to a decline in traditional TV and home video consumption. Trends in the market indicate a shift towards on-demand viewing and personalized content. Streaming services like Netflix and local platforms like IFlix have gained popularity among Cambodian consumers, offering a vast library of movies, TV shows, and documentaries. These platforms provide the flexibility to watch content anytime, anywhere, and on any device, which is highly appealing to modern consumers. Local special circumstances in Cambodia, such as the lack of cable infrastructure and limited access to satellite TV, have also contributed to the growth of digital entertainment. Traditional TV and home video options are often limited in terms of content variety and quality. As a result, consumers have turned to digital platforms for a more diverse and immersive viewing experience. Underlying macroeconomic factors, such as economic growth and increasing disposable income, have also played a role in the development of the Traditional TV & Home Video market in Cambodia. As the economy continues to expand, more households are able to afford internet connections and smart devices, leading to a larger consumer base for digital entertainment services. In conclusion, the Traditional TV & Home Video market in Cambodia is evolving rapidly due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards digital entertainment options, such as streaming services and online video platforms, is driven by the increasing availability of high-speed internet and the growing popularity of smartphones and smart TVs. This trend is expected to continue as more consumers seek on-demand viewing and personalized content.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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