Traditional TV & Home Video - Cambodia

In Cambodia, revenue in the Traditional TV & Home Video market market is projected to reach US$139.30m in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 2.12%, leading to a projected market volume of US$154.70m by 2029.
The average revenue per user (ARPU) in Cambodia is anticipated to amount to US$13.52.
In a global context, the majority of revenue will be generated the United States, which is projected to reach US$146.60bn in 2024.
The number of TV viewers in Cambodia is expected to amount to 10.4m users by 2029.
User penetration in the Traditional TV & Home Video market market in Cambodia is expected to be at 60.2% in 2024.
Furthermore, the average revenue per TV user (ARPU) in the Traditional TV & Home Video market market in Cambodia is projected to amount to US$13.52 in 2024.
In Cambodia, the traditional TV and home video market is witnessing a resurgence as local content production gains popularity among viewers seeking culturally relevant entertainment.

Definition:

The Traditional TV and Home Video market involves the distribution and consumption of audiovisual content through conventional broadcast television channels and physical media formats like DVDs and Blu-ray discs. It encompasses the production, broadcasting, and viewing of television programs, movies, and other video content within households. Additionally, the market includes advertising placements within television programming and the collection of public TV Licence fees to support public service broadcasting networks, contributing to the diverse landscape of content delivery and revenue generation within the industry.

Structure:

The traditional TV and home video market comprises several key components, including pay TV services, physical home video sales, traditional TV advertising, and public TV Licence fees. Pay TV services involve subscription-based access to premium television channels and content, often delivered through cable, satellite, or internet-based platforms. Physical home video sales encompass the distribution of movies and TV shows on DVDs, Blu-ray discs, and other physical media formats for consumer purchase or rental. Traditional TV advertising involves the placement of commercials within broadcast television programs, generating revenue for broadcasters and advertisers alike. Public TV Licence fees refer to the mandatory charges imposed on households to fund public service broadcasting networks and channels. Together, these elements form the backbone of the traditional TV and home video market, catering to diverse viewer preferences and consumption habits.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases. Key players in the market are companies, such as NBCUniversal, CBS Corporation, and The Walt Disney Company.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Physical home video such as DVD & Blu-ray sales
Traditional TV advertising such as commercial breaks
Public TV license fees such as BBC License in the UK and the Rundfunkbeitrag in Germany

OTT (Over-the-top content) services such as Netflix, Hulu, iTunes, and Pluto.tv
Public license fees collected in the form of a tax such as income tax in the Nordic countries
DVD & Blu-ray rental

The Traditional TV & Home Video market in Cambodia has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in Cambodia have shifted towards digital entertainment options, such as streaming services and online video platforms. This can be attributed to the increasing availability of high-speed internet and the growing popularity of smartphones and smart TVs. Customers are now able to access a wide range of content from around the world at their convenience, which has led to a decline in traditional TV and home video consumption. Trends in the market indicate a shift towards on-demand viewing and personalized content. Streaming services like Netflix and local platforms like IFlix have gained popularity among Cambodian consumers, offering a vast library of movies, TV shows, and documentaries. These platforms provide the flexibility to watch content anytime, anywhere, and on any device, which is highly appealing to modern consumers. Local special circumstances in Cambodia, such as the lack of cable infrastructure and limited access to satellite TV, have also contributed to the growth of digital entertainment. Traditional TV and home video options are often limited in terms of content variety and quality. As a result, consumers have turned to digital platforms for a more diverse and immersive viewing experience. Underlying macroeconomic factors, such as economic growth and increasing disposable income, have also played a role in the development of the Traditional TV & Home Video market in Cambodia. As the economy continues to expand, more households are able to afford internet connections and smart devices, leading to a larger consumer base for digital entertainment services. In conclusion, the Traditional TV & Home Video market in Cambodia is evolving rapidly due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards digital entertainment options, such as streaming services and online video platforms, is driven by the increasing availability of high-speed internet and the growing popularity of smartphones and smart TVs. This trend is expected to continue as more consumers seek on-demand viewing and personalized content.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.