OTT Video - Cambodia | Statista Market Forecast

In Cambodia, revenue in the OTT Video market market is projected to reach US$51.88m in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 9.29%, leading to a projected market volume of US$80.90m by 2029.
The largest market within the OTT Video market market in Cambodia is Video Streaming (SVoD), which is anticipated to have a market volume of US$29.64m in 2024.
In a global context, the majority of revenue will be generated the United States, with a figure of US$133.70bn in 2024.
In Cambodia's OTT Video market market, the number of users is expected to reach 9.0m users by 2029.
User penetration in Cambodia will be 39.3% in 2024 and is projected to rise to 50.4% by 2029.
The average revenue per user (ARPU) in Cambodia's OTT Video market market is anticipated to be US$7.72 in 2024.
Cambodia's OTT video market is experiencing rapid growth, driven by increasing internet penetration and a rising appetite for diverse, local content among younger audiences.

Definition:

OTT Video refers to a digital media distribution model where users can access and watch video content at their convenience, usually through an online platform or service. With VoD, users have the flexibility to choose what content they want to watch, when they want to watch it, and how they want to consume it. This allows users to stream or download video content on demand, without the need for traditional broadcasting schedules or physical media. VoD platforms typically offer a wide range of content, including movies, TV shows, documentaries, and other video content, which can be accessed and viewed instantly or stored for later viewing. VoD has become increasingly popular in recent years, offering convenience, flexibility, and a personalized viewing experience for users.

Structure:

The market consists of several markets, namely Video Streaming (SVoD), which is streaming on a subscription basis, Pay-per-View (TVoD), which is paying for digital video content and watch it online, Video Downloads (EST), which is the download of digital video content and OTT Video Advertising, which is the advertising in video streaming.

Additional Information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through purchases and subscriptions. Market numbers for OTT Video can also be found in the video-on-demand market. Key players in the market are companies, such as Netflix, Amazon or Disney+.

Rentals as single transaction or pay-per-view (transactional VoD or TVoD)
Subscription-based services (subscription VoD or SVoD)
Digital purchases via download or permanent cloud storage (electronic-sell-through or EST)
OTT Video Advertising
Free ad-supported streaming TV (FAST) services, such as Pluto TV or Freevee

Pay-TV subscriptions (cable TV, satellite TV, IPTV, DTTV)
Physical home video (DVD & Blu-ray)
Traditional TV advertising

The OTT Video market in Cambodia has been experiencing significant growth in recent years.

Customer preferences: Cambodian consumers are increasingly turning to OTT video platforms for their entertainment needs. This can be attributed to several factors. Firstly, the convenience and flexibility offered by OTT services allow users to access a wide range of content anytime and anywhere. This is particularly appealing to the younger generation who are accustomed to on-demand and personalized experiences. Additionally, the affordability of OTT subscriptions compared to traditional pay-TV services is another driver of customer preference.

Trends in the market: One of the key trends in the Cambodian OTT video market is the rise of local content. While international content still dominates the market, there has been a growing demand for local movies, TV shows, and documentaries. This can be attributed to the increasing availability of local content on OTT platforms, as well as the desire of Cambodian consumers to see their own stories and culture represented on screen. Another trend in the market is the emergence of mobile-first viewing habits. Cambodia has a high mobile penetration rate, and many consumers rely on smartphones as their primary device for accessing the internet. This has led to the popularity of OTT video apps that are optimized for mobile viewing. The convenience and portability of smartphones make them the preferred choice for consuming OTT content, especially among younger demographics.

Local special circumstances: Cambodia's relatively young population and increasing internet penetration rate are key factors driving the growth of the OTT video market. The country has a large youth population who are tech-savvy and eager to embrace new forms of entertainment. Furthermore, the improving internet infrastructure and affordability of smartphones have made it easier for Cambodians to access OTT platforms.

Underlying macroeconomic factors: Cambodia's economic growth and rising middle class have also contributed to the development of the OTT video market. As disposable incomes increase, more consumers are able to afford OTT subscriptions and high-speed internet connections. This has created a larger market for OTT service providers to tap into. In conclusion, the OTT Video market in Cambodia is experiencing significant growth due to customer preferences for convenience, affordability, and local content. The rise of mobile-first viewing habits and the country's young population are driving the demand for OTT services. Additionally, Cambodia's improving internet infrastructure and rising middle class are creating favorable conditions for the market to thrive.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.