Download Games - Cambodia

Cambodia

Highlights

In Cambodia, revenue in the Download Games market market is projected to reach US$6.11m in 2024.
This revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 6.16%, leading to a projected market volume of US$8.23m by 2029.
The number of users in Cambodia's Download Games market market is anticipated to amount to 2.4m users by 2029.
User penetration in Cambodia will be 13.0% in 2024 and is expected to increase to 13.4% by 2029.
In a global context, the majority of revenue will be generated the United States, with an amount of US$5.05bn in 2024.
The average revenue per user (ARPU) in Cambodia's Download Games market market is projected to be US$2.75 in 2024.
In Cambodia, the rising smartphone penetration and increasing internet accessibility are significantly driving the demand for download games in the media market.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Download Games market in Cambodia is experiencing significant growth, driven by increasing customer preferences for mobile gaming, a rise in smartphone penetration, and favorable local special circumstances.

Customer preferences: Cambodian consumers are increasingly turning to mobile gaming as a form of entertainment. This shift is driven by several factors, including the convenience and accessibility of mobile gaming, the variety of game genres available, and the social aspect of playing games with friends and family. Additionally, the younger demographic in Cambodia is particularly drawn to mobile gaming, as it offers a cost-effective and immersive entertainment experience.

Trends in the market: One of the key trends in the Download Games market in Cambodia is the dominance of free-to-play games with in-app purchases. This model allows users to download and play games for free, but offers optional in-app purchases to enhance gameplay or unlock additional features. This trend is fueled by the increasing number of developers adopting this business model and the willingness of Cambodian gamers to spend on in-app purchases. Another trend in the market is the popularity of multiplayer games. Cambodian gamers enjoy playing games with their friends and engaging in competitive or cooperative gameplay. As a result, multiplayer games, especially those with social features such as chat and multiplayer matchmaking, are in high demand in the country.

Local special circumstances: Cambodia's relatively young population and increasing smartphone penetration rate contribute to the growth of the Download Games market. With a median age of around 25 years old, Cambodia has a large population of young gamers who are more likely to embrace mobile gaming. Additionally, the availability of affordable smartphones and the expansion of mobile internet coverage have made gaming accessible to a wider audience.

Underlying macroeconomic factors: The growing Download Games market in Cambodia is also influenced by underlying macroeconomic factors. The country's steady economic growth has led to an increase in disposable income, allowing more Cambodians to afford smartphones and spend on mobile gaming. Furthermore, the government's efforts to improve digital infrastructure and promote the digital economy have created an enabling environment for the growth of the Download Games market. In conclusion, the Download Games market in Cambodia is experiencing significant growth, driven by increasing customer preferences for mobile gaming, a rise in smartphone penetration, and favorable local special circumstances. The dominance of free-to-play games with in-app purchases and the popularity of multiplayer games are key trends in the market. Additionally, Cambodia's young population, increasing smartphone penetration rate, and favorable macroeconomic factors contribute to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.