Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Cambodia has been experiencing significant growth in recent years, driven by changing customer preferences, technological advancements, and local special circumstances. Customer preferences in Cambodia have shifted towards consuming TV and video content on digital platforms. With the increasing availability of affordable smartphones and internet connectivity, more and more Cambodians are accessing content through streaming services and social media platforms. This trend is also influenced by the younger generation, who are more tech-savvy and prefer the convenience of on-demand content. In addition to customer preferences, technological advancements have played a crucial role in the development of the TV & Video market in Cambodia. The expansion of 4G networks and the upcoming rollout of 5G technology have improved internet speeds and connectivity, making it easier for consumers to stream high-quality video content. Furthermore, the affordability of smart TVs and streaming devices has made it more accessible for Cambodians to enjoy digital content on their home screens. One of the local special circumstances that has contributed to the growth of the TV & Video market in Cambodia is the limited availability of traditional cable and satellite TV services. Due to the geographical challenges and infrastructure limitations, many rural areas in Cambodia do not have access to cable or satellite TV. This has created an opportunity for digital platforms to fill the gap and provide entertainment options to these underserved populations. Underlying macroeconomic factors also play a role in the development of the TV & Video market in Cambodia. The country has experienced steady economic growth in recent years, resulting in an expanding middle class with higher disposable incomes. This has led to increased spending on entertainment and leisure activities, including TV and video content. Additionally, the government's efforts to improve digital infrastructure and promote digital literacy have created an enabling environment for the growth of the digital entertainment industry. In conclusion, the TV & Video market in Cambodia is experiencing significant growth due to changing customer preferences, technological advancements, local special circumstances, and underlying macroeconomic factors. As more Cambodians embrace digital platforms for accessing TV and video content, the market is expected to continue its upward trajectory.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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