Box Office - Cambodia

Cambodia

Highlights

In Cambodia, revenue in the Box Office market market is projected to reach US$23.93m in 2024.
Revenue in this market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 3.77%, leading to a projected market volume of US$28.79m by 2029.
Furthermore, the number of viewers in Cambodia's Box Office market market is anticipated to amount to 1.9m users by 2029.
User penetration in this market will be 9.9% in 2024 and is expected to increase to 10.7% by 2029.
The average revenue per viewer in Cambodia is expected to amount to US$14.10.
In a global context, the majority of revenue will be generated the United States, with a figure of US$10.14bn in 2024.
Cambodia's box office market is experiencing a resurgence, driven by increased local film production and growing interest in international cinema among younger audiences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Box Office market in Cambodia has been experiencing significant growth in recent years.

Customer preferences: Cambodian audiences have shown a strong preference for both local and international films. While Hollywood blockbusters continue to dominate the market, Cambodian films have also gained popularity among local audiences. This can be attributed to the growing quality and diversity of Cambodian cinema, as well as the increasing pride and support for local culture and talent.

Trends in the market: One of the key trends in the Box Office market in Cambodia is the rise of digital platforms for movie distribution. With the increasing availability of high-speed internet and the growing popularity of streaming services, more and more Cambodian audiences are opting to watch movies online. This trend has been further accelerated by the COVID-19 pandemic, which has led to the temporary closure of cinemas and an increased reliance on digital platforms for entertainment. Another notable trend is the increasing number of international film festivals and events in Cambodia. These events not only showcase a wide range of international films but also provide a platform for local filmmakers to showcase their work and connect with industry professionals. This trend has helped to promote the growth and development of the Cambodian film industry, as well as foster cultural exchange and collaboration between Cambodia and other countries.

Local special circumstances: The Box Office market in Cambodia faces some unique challenges and opportunities. One of the main challenges is the relatively small population of Cambodia compared to other countries in the region. However, this is also an opportunity for the market to focus on niche audiences and cater to specific interests and preferences. Additionally, Cambodia's rich cultural heritage and historical sites have attracted international filmmakers to shoot their movies in the country. This has not only generated revenue for the local film industry but has also helped to promote Cambodia as a tourist destination.

Underlying macroeconomic factors: The growth of the Box Office market in Cambodia can be attributed to several underlying macroeconomic factors. Cambodia has experienced steady economic growth in recent years, which has led to an increase in disposable income and discretionary spending. This has allowed more Cambodians to afford movie tickets and contribute to the growth of the Box Office market. Furthermore, the government of Cambodia has been actively promoting the film industry and providing incentives for local and international filmmakers. This has helped to attract investment and talent to the country, as well as foster the growth of the local film industry. In conclusion, the Box Office market in Cambodia is experiencing significant growth due to the preferences of Cambodian audiences, the rise of digital platforms, the increasing number of film festivals and events, and the underlying macroeconomic factors. Despite some challenges, the market has great potential for further development and success in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.