eBooks - Cambodia | Statista Market Forecast

eBooks - Cambodia

Cambodia

Highlights

In Cambodia, revenue in the eBooks market is projected to reach US$3.11m in 2024.
The revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 1.50%, leading to a projected market volume of US$3.35m by 2029.
Furthermore, the number of readers in the eBooks market withCambodia is anticipated to amount to 1.9m users by 2029.
User penetration in Cambodia will be 10.1% in 2024 and is expected to increase to 10.4% by 2029.
The average revenue per user (ARPU) in Cambodia is expected to amount to US$1.80.
In a global context, the highest revenue will be generated the United States, where it is projected to reach US$5.34bn in 2024.
In Cambodia, the rising popularity of smartphones is significantly driving the consumption of eBooks, reflecting a shift towards digital literacy and access to diverse content.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The eBooks market in Cambodia has been experiencing significant growth in recent years.

Customer preferences: Cambodian customers are increasingly turning to eBooks for their reading needs. This shift in preference can be attributed to several factors. Firstly, eBooks offer convenience, as they can be easily accessed and downloaded onto various devices such as smartphones, tablets, and e-readers. This allows readers to carry multiple books with them wherever they go, without the need for physical copies. Additionally, eBooks often come at a lower price point compared to printed books, making them more affordable for a wider range of customers.

Trends in the market: One of the key trends in the Cambodian eBooks market is the increasing availability of local and regional content. Publishers are recognizing the demand for eBooks in the country and are producing more titles in the Khmer language, as well as translating popular international books. This trend has not only expanded the selection of eBooks available to Cambodian readers, but has also contributed to the overall growth of the market. Furthermore, the rise of self-publishing platforms and digital distribution channels has made it easier for local authors to publish their works as eBooks, further diversifying the market.

Local special circumstances: Cambodia's improving internet infrastructure has played a crucial role in the development of the eBooks market. With the expansion of 4G networks and the increasing availability of affordable smartphones, more Cambodians now have access to the internet. This has facilitated the growth of online platforms where eBooks can be purchased and downloaded. Additionally, the younger generation, which makes up a significant portion of the population, is more tech-savvy and accustomed to digital reading, further driving the demand for eBooks.

Underlying macroeconomic factors: Cambodia's growing economy and rising disposable income levels have also contributed to the development of the eBooks market. As people have more discretionary income, they are more willing to spend on leisure activities such as reading. Furthermore, the increasing literacy rate in the country has created a larger pool of potential eBook readers. As more Cambodians become literate, the demand for books, including eBooks, is expected to continue to rise. In conclusion, the eBooks market in Cambodia is experiencing growth due to customer preferences for convenience and affordability, the availability of local and regional content, the improving internet infrastructure, and the country's growing economy and literacy rate. These factors have created a favorable environment for the development of the eBooks market in Cambodia, and the trend is expected to continue in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.