Media

In Bahrain, revenue in the Media market is projected to reach US$453.90m in 2024.
The largest market of this market in Bahrain is TV & Video, which is expected to have a market volume of US$131.90m in 2024.
In a global context, most revenue will be generated the United States, with figures reaching US$541.20bn in 2024.
Additionally, in the Media market of Bahrain, 29.74% of total revenues is expected to be generated through digital Media market by 2029.
In Bahrain, the media landscape is increasingly embracing digital transformation, highlighting a shift towards online platforms for news consumption and advertising.

Definition:

The media market encompasses a diverse array of platforms and channels that facilitate the creation, distribution, and consumption of content, such as news, entertainment, and information. It includes traditional outlets like television, radio, and print publications, as well as digital platforms like social media, streaming services, and online news websites. This market plays a central role in shaping public discourse, cultural trends, and the dissemination of information on a global scale, making it a critical component of modern society.

Structure:

The market consists of several parts, namely Books, Games, Music, Radio & Podcasts, Newspapers & Magazines and TV & Video. These markets encompass digital and traditional revenues.

Additional Information:

The market comprises revenues, users, average revenue per user, penetration rates and advertising spendings. Revenues are generated through purchases, subscriptions, consumer spending or ad spendings. Key players of the market are companies, such as Netflix, Spotify, Activision or Amazon.
Market numbers for all the digital markets can also be found in the Digital Media topic.

Traditional media with non-digital revenues from TV, radio, music, print, and video games
Digital media with digital revenues from OTT video, music streaming, video games, digital versions of Newspapers & Magazines with ePapers & eMagazines, and eBooks

Movie theater ticket sales
Public licence fees collected in form of a tax (e.g. income tax in the Nordic countries)
Demo/trial versions
Esports & gaming advertising revenues

The Media market in Bahrain has been experiencing significant growth and development in recent years. Customer preferences in the Media market in Bahrain have been shifting towards digital platforms and online content. With the increasing availability of high-speed internet and the widespread use of smartphones, consumers are now able to access a wide range of media content anytime and anywhere. This has led to a decline in traditional media formats such as print newspapers and magazines, as consumers now prefer to consume news and entertainment through digital channels. Trends in the Media market in Bahrain include the rise of social media platforms as a primary source of news and information. Platforms like Facebook and Twitter have become popular among Bahraini consumers, who use them to stay updated on current events and engage with others. This trend has also led to the emergence of citizen journalism, where individuals use social media to report on events and share their opinions. Additionally, video streaming services such as Netflix and YouTube have gained popularity, as consumers prefer to watch their favorite shows and movies on-demand. Local special circumstances in Bahrain have contributed to the development of the Media market. The country has a relatively small population, which has made it easier for media companies to target and engage with their audience. Additionally, Bahrain has a high literacy rate and a well-educated population, which has created a demand for quality news and information. The government has also been supportive of the media industry, providing incentives and support to local media companies. Underlying macroeconomic factors have also played a role in the development of the Media market in Bahrain. The country has a strong economy, with a high GDP per capita and a favorable business environment. This has attracted foreign media companies to establish a presence in Bahrain, further diversifying the media landscape. Additionally, Bahrain is a regional hub for media and entertainment, hosting international events and attracting talent from around the world. In conclusion, the Media market in Bahrain is experiencing growth and development driven by customer preferences for digital platforms, the rise of social media as a news source, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, media companies in Bahrain will need to adapt to the changing preferences of consumers and leverage new technologies to stay competitive.

Data coverage:

The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.