OTT Video - Bahrain | Statista Market Forecast

In Bahrain, revenue in the OTT Video market market is projected to reach US$53.45m in 2024.
Revenue in this market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 5.16%, leading to a projected market volume of US$68.72m by 2029.
The largest market within this market in Bahrain is OTT Video Advertising, which is anticipated to have a market volume of US$40.08m in 2024.
In a global context, the majority of revenue will be generated the United States, with figures reaching US$133.70bn in 2024.
In the OTT Video market market in Bahrain, the number of users is expected to reach 1.4m users by 2029.
User penetration in this market will be 82.5% in 2024 and is projected to increase to 90.1% by 2029.
The average revenue per user (ARPU) in Bahrain's OTT Video market market is projected to be US$43.21 in 2024.
Bahrain's OTT video market is experiencing significant growth as local content production gains momentum, catering to the evolving preferences of its digital-savvy population.

Definition:

OTT Video refers to a digital media distribution model where users can access and watch video content at their convenience, usually through an online platform or service. With VoD, users have the flexibility to choose what content they want to watch, when they want to watch it, and how they want to consume it. This allows users to stream or download video content on demand, without the need for traditional broadcasting schedules or physical media. VoD platforms typically offer a wide range of content, including movies, TV shows, documentaries, and other video content, which can be accessed and viewed instantly or stored for later viewing. VoD has become increasingly popular in recent years, offering convenience, flexibility, and a personalized viewing experience for users.

Structure:

The market consists of several markets, namely Video Streaming (SVoD), which is streaming on a subscription basis, Pay-per-View (TVoD), which is paying for digital video content and watch it online, Video Downloads (EST), which is the download of digital video content and OTT Video Advertising, which is the advertising in video streaming.

Additional Information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through purchases and subscriptions. Market numbers for OTT Video can also be found in the video-on-demand market. Key players in the market are companies, such as Netflix, Amazon or Disney+.

Rentals as single transaction or pay-per-view (transactional VoD or TVoD)
Subscription-based services (subscription VoD or SVoD)
Digital purchases via download or permanent cloud storage (electronic-sell-through or EST)
OTT Video Advertising
Free ad-supported streaming TV (FAST) services, such as Pluto TV or Freevee

Pay-TV subscriptions (cable TV, satellite TV, IPTV, DTTV)
Physical home video (DVD & Blu-ray)
Traditional TV advertising

The OTT Video market in Bahrain has been experiencing significant growth in recent years. Customer preferences for on-demand video content, coupled with the increasing availability of high-speed internet, have been driving this trend. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of the OTT Video market in Bahrain.

Customer preferences: Bahraini consumers have shown a growing preference for on-demand video content. The convenience of being able to watch movies, TV shows, and other video content at any time and on any device has made OTT Video platforms increasingly popular. Moreover, the ability to personalize content choices and access a wide range of international content has further attracted customers to OTT Video services.

Trends in the market: One of the key trends in the OTT Video market in Bahrain is the increasing adoption of subscription-based models. Many consumers are opting for subscription services that offer unlimited access to a vast library of content for a fixed monthly fee. This trend is driven by the desire for cost-effective entertainment options and the convenience of accessing a wide range of content without the need for individual purchases or rentals. Another trend in the market is the emergence of local OTT Video platforms. While international platforms dominate the market, there is a growing demand for locally produced content. Local platforms are capitalizing on this demand by offering a mix of international and local content, catering to the preferences of Bahraini consumers. This trend is driven by the desire for content that reflects the local culture and provides a unique viewing experience.

Local special circumstances: Bahrain has a relatively small population compared to other countries in the region. This presents both challenges and opportunities for the OTT Video market. On one hand, the limited population size means that the market is relatively small. However, it also means that there is less competition for viewership, allowing OTT Video platforms to capture a larger share of the market. Furthermore, Bahrain has a high internet penetration rate, with a significant portion of the population having access to high-speed internet. This has facilitated the widespread adoption of OTT Video services, as consumers are able to stream content seamlessly without buffering or other connectivity issues. The availability of reliable internet infrastructure has played a crucial role in the development of the OTT Video market in Bahrain.

Underlying macroeconomic factors: The economic stability and high disposable income of Bahraini consumers have contributed to the growth of the OTT Video market. With a relatively high standard of living, consumers are willing to spend on entertainment options, including OTT Video subscriptions. Additionally, the government's focus on diversifying the economy and promoting the digital sector has created a favorable environment for the development of the OTT Video market. In conclusion, the OTT Video market in Bahrain is experiencing growth due to customer preferences for on-demand video content, the adoption of subscription-based models, the emergence of local platforms, local special circumstances such as a small population size and high internet penetration rate, and underlying macroeconomic factors such as economic stability and high disposable income. These factors have collectively contributed to the development and expansion of the OTT Video market in Bahrain.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.