TV & Video - Bahrain | Statista Market Forecast

In Bahrain, revenue in the TV & Video market market is projected to reach US$131.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.88%, resulting in a projected market volume of US$152.00m by 2029.
The largest market within this market in Bahrain is Traditional TV & Home Video, with a market volume of US$78.42m in 2024.
In a global context, most revenue will be generated the United States, with a figure of US$280.30bn in 2024.
In Bahrain's TV & Video market market, the number of users is expected to amount to 1.3m users by 2029.
User penetration in the TV & Video market market in Bahrain is anticipated to be at 77.1% in 2024.
The average revenue per user (ARPU) in Bahrain is projected to amount to US$114.10 in 2024.
Bahrain's TV and video market is increasingly embracing streaming platforms, reflecting a growing consumer preference for on-demand content over traditional broadcasting.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in Bahrain is experiencing significant growth and development. Customer preferences are shifting towards online streaming platforms and on-demand content, leading to an increase in the consumption of digital video content. Additionally, technological advancements and improved internet connectivity have made it easier for consumers to access and stream high-quality video content.

Customer preferences: In Bahrain, customers are increasingly favoring online streaming platforms and on-demand content over traditional television. This shift in preference can be attributed to several factors. Firstly, the convenience and flexibility offered by online streaming platforms allow users to watch their favorite shows and movies at their own convenience, without being tied to a specific broadcast schedule. Secondly, the wide variety of content available on these platforms caters to diverse interests and preferences, providing users with a more personalized viewing experience. Lastly, the affordability of online streaming subscriptions compared to traditional cable or satellite TV packages has also contributed to the growing popularity of digital video content.

Trends in the market: One of the key trends in the TV & Video market in Bahrain is the increasing adoption of Over-The-Top (OTT) services. OTT services refer to the delivery of video content over the internet, bypassing traditional distribution channels. This trend is driven by the growing demand for on-demand content and the availability of high-speed internet connections. OTT services not only offer a wide range of content options but also provide a seamless viewing experience across multiple devices, including smartphones, tablets, and smart TVs. Another trend in the market is the rise of local content production. Bahrain has seen an increase in the production of original TV shows and movies, catering to the preferences and interests of the local audience. This trend not only promotes cultural diversity but also provides opportunities for local talent and content creators to showcase their work.

Local special circumstances: Bahrain has a relatively small population compared to other countries in the region, which presents both challenges and opportunities for the TV & Video market. On one hand, the smaller market size may limit the availability of certain content and services. However, it also allows for more targeted content creation and localized marketing strategies. Content providers can tailor their offerings to the specific needs and preferences of the Bahraini audience, increasing the relevance and appeal of their products.

Underlying macroeconomic factors: The TV & Video market in Bahrain is influenced by various macroeconomic factors. The country's strong economy and high disposable income levels contribute to the affordability and accessibility of digital video content. Additionally, the government's focus on digital transformation and investment in technology infrastructure has created an environment conducive to the growth of the TV & Video market. The increasing availability of high-speed internet connections and the widespread adoption of smartphones and other connected devices further support the development of the digital video industry in Bahrain. In conclusion, the TV & Video market in Bahrain is experiencing growth and development driven by customer preferences for online streaming platforms and on-demand content. The rise of OTT services and the production of local content are key trends in the market. The small population size of Bahrain presents both challenges and opportunities for the industry, while the country's strong economy and government support for digital transformation contribute to the market's growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.