In-game Advertising - Bahrain

Bahrain

Highlights

In Bahrain, revenue in the In-game Advertising market market is projected to reach US$9.39m in 2024.
The revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 6.94%, resulting in a projected market volume of US$13.13m by 2029.
The average revenue per user (ARPU) in Bahrain is expected to amount to US$19.86.
In global comparison, most revenue will be generated China, which is projected to reach US$46.61bn in 2024.
In Bahrain, the rising popularity of mobile gaming is driving brands to increasingly invest in in-game advertising to engage tech-savvy consumers.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-game Advertising market in Bahrain is experiencing significant growth and development, driven by several key factors.

Customer preferences: Bahraini consumers are increasingly embracing digital entertainment, including video games, making the In-game Advertising market a lucrative opportunity for advertisers. With the rise of mobile gaming and the availability of high-speed internet, more people are engaging in gaming activities, creating a larger audience for in-game advertisements. Additionally, the younger demographic in Bahrain is particularly receptive to in-game advertising, as they are more likely to spend time playing video games and are more open to engaging with brands within the gaming environment.

Trends in the market: One of the major trends in the In-game Advertising market in Bahrain is the integration of native advertising into video games. Advertisers are leveraging the immersive nature of gaming to seamlessly integrate their brand messages into the gameplay experience. This approach allows for more organic and non-disruptive advertising, enhancing the overall gaming experience for players. Furthermore, there is a growing trend of personalized in-game advertising, where advertisements are tailored to the preferences and behaviors of individual players. This customization creates a more targeted and relevant advertising experience, increasing the likelihood of consumer engagement.

Local special circumstances: Bahrain has a thriving gaming community and a supportive infrastructure for the gaming industry. The country has witnessed the establishment of gaming cafes, eSports tournaments, and gaming conventions, all contributing to the growth of the In-game Advertising market. Moreover, Bahrain is known for its high smartphone penetration rate, which further fuels the demand for mobile gaming and in-game advertising. The government's initiatives to promote the digital economy and attract foreign investments in the gaming sector also play a crucial role in the development of the In-game Advertising market.

Underlying macroeconomic factors: The strong economic growth in Bahrain has led to increased disposable income among consumers, allowing them to spend more on leisure activities such as gaming. This economic prosperity creates a favorable environment for advertisers to invest in the In-game Advertising market. Furthermore, the country's stable political climate and business-friendly regulations attract international gaming companies, who bring with them advanced advertising technologies and expertise. These factors contribute to the overall growth and development of the In-game Advertising market in Bahrain. In conclusion, the In-game Advertising market in Bahrain is experiencing significant growth due to the increasing customer preferences for digital entertainment, the integration of native and personalized advertising in video games, the thriving gaming community, and the supportive infrastructure in the country. The strong macroeconomic factors, such as economic growth and a stable political climate, further contribute to the market's development. As the gaming industry continues to evolve and expand, the In-game Advertising market in Bahrain is expected to witness continued growth and innovation.

Data coverage:

The data encompasses B2C revenues. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach / Market size:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., Consumer Insights), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.