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Cinema - Bahrain

Bahrain
  • In Bahrain, revenue in the Cinema market is projected to reach US$39.86m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.72%, resulting in a projected market volume of US$50.19m by 2029.
  • In this market, the number of viewers in Bahrain is expected to amount to 590.9k users by 2029.
  • User penetration in Bahrain will be 34.4% in 2024 and is expected to hit 37.8% by 2029.
  • Furthermore, the average revenue per viewer in Bahrain is expected to amount to US$77.29.
  • In a global context, most revenue will be generated the United States, with a projection of US$20.98bn in 2024.
  • Bahrain's cinema market is witnessing a resurgence as local filmmakers gain recognition, reflecting a growing appetite for diverse storytelling among audiences.

Definition:

The Cinema market encompasses the entertainment industry segment dedicated to the screening of motion pictures within dedicated venues, commonly known as cinemas or movie theaters. This market provides audiences with a communal experience of watching a wide range of films, including feature films, documentaries, and animations, on large screens, accompanied by high-quality sound systems, creating an immersive and theatrical experience.

Additional Information:

The market includes vital metrics such as revenues and average revenue per user (ARPU), users and user penetration with revenues being generated through ticket sales, concessions, cinema subscriptions, consumer spending on cinema-related products and services, and advertising spendings related to promoting films and products within cinemas. Key players in the market are companies, such as AMC Entertainment Holdings, Inc., Cineworld Group plc, and Regal Entertainment Group (now part of Cineworld).

In-Scope

  • Revenues generated from box office sales, such as tickets bought online and offline
  • Revenues generated from advertising, such as ads before and after a movie
  • Revenues generated from concessions, such as sale of snacks and drinks

Out-Of-Scope

  • Streaming of movies, such as streaming on Amazon Prime
  • Merchandise from movies sold through third-party services, such as Marvel merchandise
  • Ad spending on movies, such as TV ads for movies
Cinema: market data & analysis - Cover

Market Insights report

Cinema: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Aug 2024

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Cinema market in Bahrain has experienced significant growth and development in recent years.

    Customer preferences:
    Bahraini customers have shown a strong preference for watching movies in cinemas rather than at home. This can be attributed to several factors. Firstly, the cinema experience offers a sense of escapism and entertainment that cannot be replicated at home. The large screens, comfortable seating, and immersive sound systems create a more engaging and enjoyable experience for moviegoers. Additionally, going to the cinema has become a popular social activity in Bahrain, with friends and families often gathering to watch the latest films together.

    Trends in the market:
    One of the key trends in the Bahraini cinema market is the increasing demand for international films. Bahraini audiences have a strong appetite for Hollywood blockbusters and films from other countries. This trend can be attributed to the growing exposure to international media and the influence of global pop culture. As a result, cinema operators in Bahrain have been focusing on securing distribution rights for popular international films and promoting them heavily to attract audiences. Another trend in the Bahraini cinema market is the rise of premium cinema experiences. In recent years, cinema operators have been investing in upgrading their facilities to offer premium services such as luxury seating, gourmet food and beverages, and advanced technology like IMAX screens. These premium cinema experiences cater to customers who are willing to pay a higher price for a more luxurious and exclusive movie-watching experience.

    Local special circumstances:
    Bahrain has a relatively small population compared to other countries in the region, which has led to a higher concentration of cinemas per capita. This has created a competitive market, with cinema operators constantly striving to attract and retain customers. In order to differentiate themselves from competitors, cinemas in Bahrain have been offering various promotions and discounts, such as discounted tickets on weekdays or special offers for families. Additionally, some cinemas have started hosting special events and screenings, such as film festivals or exclusive premieres, to attract a wider audience.

    Underlying macroeconomic factors:
    The development of the cinema market in Bahrain can be attributed to several underlying macroeconomic factors. Firstly, Bahrain has experienced strong economic growth in recent years, which has led to an increase in disposable income among its population. This has allowed more people to afford the luxury of going to the cinema regularly. Additionally, Bahrain has a young and growing population, with a high percentage of young adults and teenagers. This demographic group is more likely to be interested in cinema and entertainment, which has contributed to the growth of the market. Furthermore, Bahrain is a popular tourist destination in the Gulf region, attracting visitors from around the world. These tourists often seek out entertainment options such as cinemas, further boosting the demand for cinema services in the country. In conclusion, the Cinema market in Bahrain has experienced significant growth and development due to customer preferences for the cinema experience, the increasing demand for international films, the rise of premium cinema experiences, the competitive market environment, and underlying macroeconomic factors such as strong economic growth and a young population.

    Users

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

    Modeling approach / market size:

    The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

    Forecasts:

    We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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