The Digital Video Advertising market in Bangladesh is experiencing significant growth and development. Customer preferences are shifting towards digital platforms, leading to increased demand for video advertising. This trend is driven by several factors, including the growing popularity of online video consumption, the increasing availability of high-speed internet, and the rise of mobile devices.
Customer preferences: Bangladesh has seen a rapid increase in internet penetration in recent years, with a large portion of the population gaining access to the internet for the first time. This has resulted in a surge in online video consumption, with users spending more time watching videos on platforms such as YouTube and Facebook. As a result, advertisers are recognizing the potential of digital video advertising to reach and engage their target audience.
Trends in the market: One of the key trends in the digital video advertising market in Bangladesh is the growth of mobile video advertising. With the widespread adoption of smartphones and the availability of affordable data plans, mobile devices have become the primary means of accessing the internet for many Bangladeshis. Advertisers are capitalizing on this trend by creating mobile-friendly video ads that are optimized for smaller screens and can be easily viewed on the go. Another trend in the market is the increasing use of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, making it more efficient and cost-effective. This technology is gaining traction in Bangladesh as advertisers seek to reach their target audience more effectively and optimize their ad spend.
Local special circumstances: Bangladesh has a young and tech-savvy population, which is driving the demand for digital video advertising. The country has a large youth demographic, with a significant portion of the population falling within the 18-35 age group. This demographic is more likely to be active on digital platforms and engage with video content, making them a prime target for advertisers. Furthermore, Bangladesh has a growing middle class with increasing disposable income. This has led to a rise in consumer spending, including on digital platforms. Advertisers are keen to tap into this growing market and are leveraging digital video advertising to promote their products and services.
Underlying macroeconomic factors: The growth of the digital video advertising market in Bangladesh is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has contributed to an increase in consumer spending. This economic stability has created a favorable environment for advertisers to invest in digital video advertising and reach a larger audience. Additionally, the government of Bangladesh has been actively promoting digitalization and the development of the IT sector. This has resulted in improved internet infrastructure and increased access to high-speed internet across the country. The availability of reliable internet connections has facilitated the growth of digital video advertising, allowing advertisers to deliver their messages to a wider audience. In conclusion, the Digital Video Advertising market in Bangladesh is growing rapidly due to changing customer preferences, including the increasing popularity of online video consumption and the rise of mobile devices. Advertisers are capitalizing on these trends by creating mobile-friendly video ads and leveraging programmatic advertising. The country's young and tech-savvy population, growing middle class, and favorable macroeconomic factors are also contributing to the development of the market. As Bangladesh continues to embrace digitalization and improve its internet infrastructure, the digital video advertising market is expected to further expand in the coming years.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
