Market Insights Advertising & Media Advertising

Digital Classifieds - Bangladesh

Bangladesh

Ad spending in the Digital Classifieds market in Bangladesh is forecasted to reach US$44.98m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 4.41%, leading to a projected market volume of US$55.82m by 2029.
When compared globally, the majority of ad spending is expected to be generated China (US$7,661.00m in 2024).
The average ad spending per internet user in the General classifieds market in Bangladesh is projected to be US$0.14 in 2024.
Within the Digital Classifieds market of Bangladesh, 50% of the total ad spending is expected to come from mobile in 2029.
Bangladesh's Digital Classifieds market is experiencing rapid growth due to increasing internet penetration and a rising demand for online advertising services.

Key regions: Japan, Australia, Europe, India, Germany

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Analyst Opinion

The Digital Classifieds market in Bangladesh is witnessing significant growth and development.

Customer preferences: In recent years, there has been a noticeable shift in customer preferences towards digital platforms for classified advertisements. This can be attributed to the increasing internet penetration in the country, with more people gaining access to smartphones and affordable data plans. Customers are now seeking the convenience and efficiency offered by online classified platforms, as they provide a wider reach and accessibility compared to traditional print media.

Trends in the market: One of the key trends in the Digital Classifieds market in Bangladesh is the rise of specialized platforms catering to specific categories. This includes platforms dedicated to real estate, job postings, vehicle sales, and more. These specialized platforms allow customers to easily find and filter listings based on their specific requirements, saving them time and effort. Additionally, the use of advanced search algorithms and data analytics has further enhanced the user experience, providing personalized recommendations and relevant search results. Another trend in the market is the increasing adoption of mobile applications for classified advertisements. With the majority of internet users in Bangladesh accessing the internet through their smartphones, mobile apps have become a popular choice for customers to browse and post classified ads. These apps offer a seamless and user-friendly experience, allowing users to easily upload photos, provide detailed descriptions, and communicate with potential buyers or sellers.

Local special circumstances: Bangladesh has a large population, with a significant portion of the population being young and tech-savvy. This demographic is more likely to embrace digital platforms for classified advertisements, driving the growth of the market. Additionally, the country has a growing middle class with increasing purchasing power, leading to higher demand for various goods and services. This creates a favorable environment for the Digital Classifieds market to thrive.

Underlying macroeconomic factors: The Digital Classifieds market in Bangladesh is also influenced by several macroeconomic factors. The country has been experiencing steady economic growth, resulting in improved living standards and increased disposable income. This has contributed to higher consumer spending and a greater demand for goods and services, leading to a surge in classified advertisements. Furthermore, the government's initiatives to promote digitalization and e-commerce have played a crucial role in the development of the Digital Classifieds market. These initiatives have created a supportive regulatory environment and encouraged businesses to adopt digital platforms for advertising and sales.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.