Market Insights Advertising & Media Advertising

TV & Video Advertising - Bangladesh

Bangladesh

Ad spending in the TV & Video Advertising market in Bangladesh is forecasted to reach US$107.10m in 2024.
The largest market is Traditional TV Advertising, with a market volume of US$75.27m in 2024.
When compared globally, the United States is expected to lead in ad spending, reaching US$144.60bn in 2024.
The average ad spending per user in the Traditional TV Advertising market is projected to be US$0.89 in 2024.
By 2029, the number of TV Viewers in Bangladesh is anticipated to reach 88.7m users.
Bangladesh's TV & Video Advertising market shows a rising demand for localized content to engage diverse audiences effectively.

Key regions: United States, India, China, Japan, United Kingdom

Definition:
TV & Video Advertising includes advertising in the form of moving visual images instead of traditional broadcast television and all ad formats within digital video channels. Traditional TV Advertising includes non-digital formats and excludes all forms of digital TV advertising. Traditional TV Advertising also covers all ad spending on pay-TV operators and networks, free-to-air networks, and free-to-air spin-off digital channels from terrestrial network operators. In comparison, Digital Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps that appear on computer screens, smartphones, tablets, and other internet-connected devices.

Structure:

Traditional TV Advertising includes all ad spending on moving image formats broadcasted via traditional transmission channels such as terrestrial and digital terrestrial (DTTV, DTT, DTTB) TV, cable TV, satellite TV, and linear TV delivered via Internet Protocol television (IPTV).
Digital Video Advertising formats are displayed as instream and outstream video ads. Instream video ads include advertising that appears before, during, or after the streamed video (pre-roll, mid-roll, and post-roll video ads) and video overlays (text- or image-based overlays that appear while watching a video). Outstream video ads include video advertising that appears in non-video environments, e.g., in-feed on social media or text-based content (so-called native advertising).

Additional information:
The TV & Video Advertising market comprises advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending and users for the market. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions of Traditional TV Advertising and Digital Video Advertising can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.

Market

Region

Region comparison

Currency

Analyst Opinion

The TV & Video Advertising market in Bangladesh has been experiencing significant growth in recent years.

Customer preferences: Bangladesh is a country with a large and growing population, and this has contributed to the increasing demand for TV & Video Advertising. People in Bangladesh are becoming more connected and are spending more time watching TV and videos. As a result, advertisers are recognizing the potential of reaching this audience through TV & Video Advertising.

Trends in the market: One of the key trends in the TV & Video Advertising market in Bangladesh is the shift towards digital advertising. With the increasing availability of high-speed internet and the growing popularity of smartphones, more people in Bangladesh are accessing video content online. This has led to a rise in digital video advertising, as advertisers seek to reach this digitally savvy audience. Another trend in the market is the emergence of local content creators and influencers. In recent years, there has been a rise in the number of Bangladeshi YouTubers and social media influencers who are creating and sharing video content. These content creators have a strong following and are increasingly being used by advertisers to promote their products and services.

Local special circumstances: Bangladesh is a country with a unique cultural and linguistic landscape. Advertisers need to take into account the diversity of the population and tailor their TV & Video Advertising campaigns accordingly. This includes creating content in different languages and incorporating cultural references that resonate with the local audience.

Underlying macroeconomic factors: The economic growth in Bangladesh has also played a role in the development of the TV & Video Advertising market. As the economy expands, consumers have more disposable income, which in turn leads to increased spending on goods and services. Advertisers are capitalizing on this by investing more in TV & Video Advertising to capture the attention of the growing consumer base. In conclusion, the TV & Video Advertising market in Bangladesh is experiencing growth due to the increasing demand for video content and the rise of digital advertising. Advertisers are adapting to the local preferences and cultural landscape to effectively reach the target audience. The underlying macroeconomic factors, such as economic growth and increased consumer spending, are also contributing to the development of the market.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on TV and video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional TV advertising (non-digital formats such as terrestrial TV, cable TV, satellite TV, and linear TV) and digital video advertising (video ad formats: web-based, app-based, on social media, and connected devices).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, media consumption, internet users, consumer spending, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.