Market Insights Advertising & Media Advertising Direct Messaging Advertising

Instant Messaging Advertising - Bangladesh

Bangladesh

Ad spending in the Instant Messaging Advertising market in Bangladesh is forecasted to reach US$105.10k in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 7.59%, leading to a projected market volume of US$151.50k by 2029.
When compared globally, the United States will generate the most ad spending (US$74.28m in 2024).
The average ad spending per internet user in the Instant Messaging Advertising market is projected to be US$0.00 in 2024.
In Bangladesh, Instant Messaging Advertising is rapidly gaining traction as brands seek direct and personalized ways to engage with the tech-savvy population.

Key regions: United Kingdom, Japan, China, France, Germany

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Analyst Opinion

The Instant Messaging Advertising market in Bangladesh is experiencing significant growth due to the increasing popularity of instant messaging platforms among the country's population.

Customer preferences: Bangladesh has a large and growing population of smartphone users who rely heavily on instant messaging apps for communication. These apps provide a convenient and cost-effective way to stay connected with friends, family, and colleagues. As a result, users spend a significant amount of time on these platforms, creating a captive audience for advertisers.

Trends in the market: One major trend in the Instant Messaging Advertising market in Bangladesh is the shift towards targeted advertising. Advertisers are leveraging the vast amount of data collected by instant messaging apps to deliver personalized ads to users. This allows for more relevant and engaging advertising experiences, increasing the effectiveness of campaigns. Additionally, the rise of programmatic advertising has made it easier for advertisers to reach their target audience at scale, further driving the growth of the market. Another trend in the market is the increasing use of multimedia content in advertising. Instant messaging apps in Bangladesh have evolved beyond simple text-based communication to include features such as voice and video calling, photo sharing, and stickers. Advertisers are capitalizing on these features to create more interactive and engaging ad experiences. This trend is particularly appealing to younger users who are more receptive to visual content.

Local special circumstances: Bangladesh has a young and tech-savvy population, with a significant portion of the population being under the age of 30. This demographic is highly active on instant messaging platforms and is more likely to engage with ads. Additionally, the relatively low cost of data and smartphones in Bangladesh has made these platforms accessible to a wide range of users, further driving their popularity.

Underlying macroeconomic factors: The growing Instant Messaging Advertising market in Bangladesh is also influenced by macroeconomic factors such as the country's increasing GDP and rising disposable income. As the economy continues to grow, more people have access to smartphones and the internet, leading to an expansion of the digital advertising market. Additionally, the government's focus on developing the country's digital infrastructure and promoting digital literacy has created a favorable environment for the growth of the Instant Messaging Advertising market. In conclusion, the Instant Messaging Advertising market in Bangladesh is experiencing rapid growth due to the increasing popularity of instant messaging platforms among the country's population. Advertisers are leveraging customer preferences for personalized and multimedia content, while macroeconomic factors such as the country's growing GDP and rising disposable income are driving the expansion of the market. With a young and tech-savvy population, Bangladesh presents significant opportunities for advertisers in the Instant Messaging Advertising market.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Instant Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing instant messaging advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.