Market Insights Advertising & Media Advertising

Print Advertising - Bangladesh

Bangladesh

Ad spending in the Print Advertising market in Bangladesh is forecasted to reach US$16.53m in 2024.
The largest market within the country is Newspaper Advertising, with a market volume of US$11.55m in 2024.
When compared globally, the United States is expected to lead in ad spending, reaching US$9,611.00m in 2024.
By 2029, the number of readers in the Print Advertising market is estimated to be 59.4m users.
The average ad spending per reader in the Newspaper Advertising market is projected to be US$0.47 in 2024.
Bangladesh's Print Advertising market is seeing a shift towards digital platforms, impacting traditional print media revenues and strategies.

Key regions: France, China, Asia, Germany, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

The Print Advertising market in Bangladesh has been experiencing significant growth in recent years.

Customer preferences: Bangladesh has a large population with a growing middle class, and this has led to an increasing demand for print advertising. Many consumers in the country still rely on traditional media such as newspapers and magazines for news and information. Print advertising offers a tangible and credible form of communication that resonates with this audience. Additionally, print advertising allows for more detailed and in-depth messaging compared to other forms of advertising, which is appealing to both consumers and advertisers.

Trends in the market: One of the key trends in the print advertising market in Bangladesh is the shift towards targeted advertising. Advertisers are increasingly looking for ways to reach specific demographic segments and niche markets. This has led to the development of specialized publications that cater to specific interests and demographics. By advertising in these publications, advertisers can ensure that their message reaches the right audience. Another trend in the market is the integration of digital technologies into print advertising. While print advertising remains popular in Bangladesh, advertisers are also recognizing the importance of digital channels. This has led to the development of innovative print advertisements that incorporate elements such as QR codes and augmented reality. These technologies allow advertisers to provide a more interactive and engaging experience for consumers.

Local special circumstances: Bangladesh has a unique media landscape, with a large number of newspapers and magazines catering to different regions and language groups. This diversity allows advertisers to target specific geographic areas and language communities with their print advertisements. Additionally, the low cost of print advertising in Bangladesh compared to other countries in the region makes it an attractive option for advertisers.

Underlying macroeconomic factors: The growth of the print advertising market in Bangladesh can be attributed to several macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in consumer spending power. This has created a larger market for advertisers to target. Additionally, the government has implemented policies to promote investment and business growth, which has attracted both domestic and international advertisers to the country. In conclusion, the print advertising market in Bangladesh is developing due to customer preferences for traditional media, the adoption of targeted advertising and digital technologies, the unique media landscape, and favorable macroeconomic factors. As the country continues to experience economic growth and technological advancements, the print advertising market is expected to further expand in the coming years.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on print advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising in physical print editions (newspapers and magazines).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and education index.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.