Advertising - Bangladesh

Bangladesh

Ad spending in the Advertising market in Bangladesh is expected to reach US$618.90m in 2024.
The largest market is Search Advertising with a market volume of US$247.80m in 2024.
When compared globally, the United States leads in ad spending, reaching US$425.90bn in 2024.
In Bangladesh's Advertising market, 78% of total ad spending is projected to come from digital sources by 2029.
The average ad spending per capita in the Search Advertising sector is estimated to be US$1.42 in 2024.
Furthermore, Advertising market of the 77% revenue in Bangladesh will be generated through programmatic advertising by 2029.
Bangladesh's advertising market is experiencing a shift towards digital platforms, with a growing demand for targeted online campaigns to reach tech-savvy consumers.

Key regions: United States, China, Europe, Asia, Japan

Market

Region

Region comparison

Currency

Analyst Opinion

The Advertising market in Bangladesh is witnessing significant growth and development, driven by changing customer preferences and local special circumstances. Customer preferences in the Advertising market in Bangladesh have shifted towards digital platforms and online advertising. With the increasing penetration of smartphones and internet connectivity, consumers are spending more time online, creating opportunities for advertisers to reach their target audience through digital channels. Additionally, social media platforms have gained popularity among the younger population, providing advertisers with a cost-effective way to engage with their customers. As a result, there has been a surge in digital advertising expenditure in Bangladesh. Trends in the market indicate a growing focus on targeted and personalized advertising campaigns. Advertisers are now leveraging data analytics and customer insights to create customized advertisements that resonate with their target audience. This trend is driven by the need to cut through the clutter and capture the attention of consumers in a highly competitive market. By tailoring their messages and content to specific customer segments, advertisers can maximize the impact of their campaigns and drive better results. Local special circumstances in Bangladesh, such as a large youth population and increasing urbanization, are also contributing to the growth of the Advertising market. The youth population in Bangladesh is tech-savvy and spends a significant amount of time on digital platforms, making them an attractive target for advertisers. Furthermore, the rapid urbanization in the country has led to the establishment of shopping malls, multiplexes, and other entertainment venues, creating opportunities for advertisers to reach consumers in these locations. Underlying macroeconomic factors, such as GDP growth and increasing disposable income, are fueling the development of the Advertising market in Bangladesh. As the economy continues to grow, consumers have more purchasing power, leading to increased spending on products and services. Advertisers are capitalizing on this trend by investing in advertising campaigns to promote their offerings and capture a larger market share. Additionally, foreign direct investment in the country has also contributed to the growth of the Advertising market, as international brands enter the market and invest in advertising to establish their presence. In conclusion, the Advertising market in Bangladesh is experiencing growth and development due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. As consumers increasingly spend time online and demand personalized advertising experiences, advertisers are adapting their strategies to meet these needs. With the continued growth of the economy and increasing disposable income, the Advertising market in Bangladesh is expected to thrive in the coming years.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for traditional and digital advertisements.

Modeling approach:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey). Next, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, consumer spending, and digital consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year. In some cases, the data is updated on an ad-hoc basis (e.g., when new relevant data has been released or significant changes within the market have an impact on the projected development).