Market Insights Advertising & Media Advertising Out-of-Home Advertising

Traditional Out-of-Home Advertising - Bangladesh

Bangladesh

Bangladesh is expected to witness ad spending in the Traditional Out-of-Home Advertising market reaching US$26.60m in 2024.
The sector is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of -0.22%, leading to a projected market volume of US$26.31m by 2029.
In 2024, the average ad spending per capita in the Traditional Out-of-Home Advertising market is projected to be US$0.15.
Traditional Out-of-Home Advertising in Bangladesh is experiencing a resurgence, with brands leveraging billboards and transit ads to reach a wide audience.

Key regions: Germany, Europe, Asia, France, China

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Analyst Opinion

The Traditional Out-of-Home Advertising market in Bangladesh is experiencing significant growth and development in recent years.

Customer preferences: In Bangladesh, there is a growing demand for traditional out-of-home advertising due to its wide reach and effectiveness in targeting a large audience. Customers appreciate the visibility and impact of billboards, posters, and other forms of outdoor advertising. With the increasing urbanization and population density in cities like Dhaka and Chittagong, there is a greater need for advertisers to reach a large number of people in a short amount of time. Traditional out-of-home advertising provides a cost-effective solution to this demand.

Trends in the market: One of the key trends in the traditional out-of-home advertising market in Bangladesh is the adoption of digital technology. Digital billboards and screens are becoming more common, offering advertisers the ability to display dynamic and engaging content. This trend is driven by the increasing availability of affordable digital signage solutions and the desire to capture the attention of a tech-savvy audience. Additionally, advertisers are leveraging data and analytics to optimize their campaigns and target specific demographics more effectively. Another trend in the market is the integration of traditional out-of-home advertising with other media channels. Advertisers are now combining outdoor advertising with online and mobile platforms to create a seamless and integrated marketing campaign. This trend is driven by the need to engage consumers across multiple touchpoints and provide a consistent brand experience. By integrating traditional out-of-home advertising with digital and mobile channels, advertisers can extend the reach and impact of their campaigns.

Local special circumstances: Bangladesh has a unique cultural and social landscape that influences the traditional out-of-home advertising market. The country has a strong sense of community and public spaces play an important role in people's lives. This makes outdoor advertising highly visible and impactful. Additionally, the high population density in cities like Dhaka creates a captive audience for advertisers, as people spend a significant amount of time commuting and moving around the city.

Underlying macroeconomic factors: The growth of the traditional out-of-home advertising market in Bangladesh is also supported by favorable macroeconomic factors. The country has experienced steady economic growth in recent years, leading to increased consumer spending and business investment. This provides advertisers with the financial resources to invest in outdoor advertising campaigns. Furthermore, the government's focus on infrastructure development and urbanization creates more opportunities for outdoor advertising, as new roads, highways, and buildings are constructed. In conclusion, the Traditional Out-of-Home Advertising market in Bangladesh is developing rapidly due to customer preferences for wide reach and visibility, the adoption of digital technology, the integration with other media channels, local cultural and social factors, and favorable macroeconomic conditions. As the market continues to evolve, advertisers in Bangladesh will need to stay updated with the latest trends and leverage technology and data to create impactful and effective outdoor advertising campaigns.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on traditional out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers offline out-of-home advertisements such as billboards, street furniture, transit and transport displays, and place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.