The Direct Messaging Advertising market in Bangladesh is experiencing significant growth and development due to several factors.
Customer preferences: In Bangladesh, customers have shown a strong preference for direct messaging advertising as a means of communication and engagement with brands. With the widespread adoption of smartphones and the increasing popularity of social media platforms, such as Facebook Messenger and WhatsApp, direct messaging has become a preferred method of communication for many Bangladeshis. Customers appreciate the convenience and personalization that direct messaging offers, allowing them to have direct and immediate access to brands and receive personalized offers and promotions.
Trends in the market: One of the key trends in the Direct Messaging Advertising market in Bangladesh is the increasing use of chatbots. Chatbots are computer programs designed to simulate human conversation, and they are being used by brands to automate customer interactions and provide personalized recommendations and assistance. This trend is driven by the need for brands to scale their customer support and engagement efforts while maintaining a high level of personalization. Chatbots can handle a large volume of customer inquiries simultaneously, providing quick and efficient responses to customer queries. Another trend in the market is the integration of direct messaging advertising with e-commerce platforms. Many brands in Bangladesh are leveraging direct messaging platforms to promote their products and services and drive sales. By integrating direct messaging with e-commerce platforms, brands can provide a seamless shopping experience for customers, allowing them to browse and purchase products directly within the messaging app. This trend is driven by the increasing popularity of online shopping in Bangladesh and the desire for brands to reach customers through their preferred communication channels.
Local special circumstances: Bangladesh has a large and growing population, with a significant portion of the population being young and tech-savvy. This demographic profile makes Bangladesh an attractive market for direct messaging advertising. The high mobile phone penetration rate and the increasing availability of affordable smartphones have also contributed to the growth of the market. Additionally, the relatively low cost of advertising on direct messaging platforms compared to traditional media channels has made it an appealing option for brands, particularly small and medium-sized enterprises.
Underlying macroeconomic factors: The economic growth and increasing disposable income in Bangladesh have also played a role in the development of the Direct Messaging Advertising market. As the economy grows, consumers have more purchasing power, and brands are keen to capture this growing market. Direct messaging advertising allows brands to target and engage with consumers directly, increasing the effectiveness of their marketing efforts. Furthermore, the digital transformation of businesses in Bangladesh has created new opportunities for direct messaging advertising, as brands seek to leverage technology to reach and engage with their target audience.
Data coverage:
The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
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