Media

Revenue in the Media market in Bangladesh is projected to reach US$2.97bn in 2024.
The largest market of this market in Bangladesh is Games, which is expected to have a market volume of US$1.62bn in 2024.
In a global context, the highest revenue will be generated the United States, amounting to US$541.20bn in 2024.
Additionally, in the Media market of Bangladesh, it is anticipated that 40.52% of total revenues will be generated through digital Media market by 2029.
In Bangladesh, the media landscape is increasingly embracing digital platforms, reflecting a shift towards online content consumption among the youth demographic.

Definition:

The media market encompasses a diverse array of platforms and channels that facilitate the creation, distribution, and consumption of content, such as news, entertainment, and information. It includes traditional outlets like television, radio, and print publications, as well as digital platforms like social media, streaming services, and online news websites. This market plays a central role in shaping public discourse, cultural trends, and the dissemination of information on a global scale, making it a critical component of modern society.

Structure:

The market consists of several parts, namely Books, Games, Music, Radio & Podcasts, Newspapers & Magazines and TV & Video. These markets encompass digital and traditional revenues.

Additional Information:

The market comprises revenues, users, average revenue per user, penetration rates and advertising spendings. Revenues are generated through purchases, subscriptions, consumer spending or ad spendings. Key players of the market are companies, such as Netflix, Spotify, Activision or Amazon.
Market numbers for all the digital markets can also be found in the Digital Media topic.

Traditional media with non-digital revenues from TV, radio, music, print, and video games
Digital media with digital revenues from OTT video, music streaming, video games, digital versions of Newspapers & Magazines with ePapers & eMagazines, and eBooks

Movie theater ticket sales
Public licence fees collected in form of a tax (e.g. income tax in the Nordic countries)
Demo/trial versions
Esports & gaming advertising revenues

The Media market in Bangladesh has been experiencing significant growth in recent years.

Customer preferences: Bangladesh has a young and rapidly growing population, with a large percentage of the population being under the age of 30. This demographic is increasingly tech-savvy and connected, with a high demand for digital media content. As a result, there has been a shift towards online and digital media platforms, with consumers preferring to access news, entertainment, and other content through their smartphones and other devices. This has led to a rise in the popularity of digital news outlets, streaming services, and social media platforms.

Trends in the market: One of the key trends in the media market in Bangladesh is the growth of online news outlets. Traditional print newspapers are still popular, but online news platforms are gaining traction due to their convenience and accessibility. This trend is driven by the increasing internet penetration in the country and the growing number of smartphone users. Another trend is the rise of streaming services. With the availability of affordable internet data packages, more and more consumers are turning to streaming platforms for their entertainment needs. This has led to the emergence of local and international streaming services in the market, offering a wide range of content including movies, TV shows, and music. Social media platforms have also become an integral part of the media landscape in Bangladesh. Platforms like Facebook, Instagram, and YouTube are widely used for sharing and consuming content. This trend has created opportunities for content creators and influencers to reach a large audience and monetize their content.

Local special circumstances: Bangladesh is a developing country with a growing middle class. This has led to an increase in disposable income and consumer spending power. As a result, there is a growing demand for entertainment and media content. Local production houses and media companies are capitalizing on this demand by producing high-quality content that resonates with the local audience.

Underlying macroeconomic factors: The media market in Bangladesh is also influenced by macroeconomic factors such as GDP growth, inflation, and government policies. A stable and growing economy provides a favorable environment for media companies to invest and expand their operations. Additionally, government policies that promote the media industry and protect intellectual property rights can further stimulate growth in the market. In conclusion, the media market in Bangladesh is experiencing significant growth driven by customer preferences for online and digital media platforms. The rise of online news outlets, streaming services, and social media platforms are key trends in the market. The local special circumstances of a young and tech-savvy population, along with the underlying macroeconomic factors of a growing economy, contribute to the development of the media market in Bangladesh.

Data coverage:

The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.