Market Insights Advertising & Media Advertising Out-of-Home Advertising

Digital Out-of-Home Advertising - Bangladesh

Bangladesh

Bangladesh's ad spending in the Digital Out-of-Home Advertising market is forecasted to reach US$12.41m in 2024.
The expected annual growth rate (CAGR 2024-2029) of 11.94% is anticipated to lead to a market volume of US$21.81m by 2029.
With a projected market volume of US$4,366.00m in 2024, most ad spending is predicted to be generated China.
The average ad spending per capita in the Digital Out-of-Home Advertising market is projected to amount to US$0.07 in 2024.
Bangladesh's Digital Out-of-Home Advertising market is rapidly expanding with innovative technology integration and increasing consumer engagement.

Key regions: India, France, United States, United Kingdom, China

Market

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Currency

Analyst Opinion

The Digital Out-of-Home Advertising market in Bangladesh is experiencing significant growth and development. Customer preferences in the market are shifting towards more interactive and engaging advertising experiences. With the increasing use of smartphones and other digital devices, consumers are becoming more accustomed to personalized and interactive content. As a result, advertisers are focusing on creating dynamic and interactive digital out-of-home advertisements that capture the attention of consumers and drive engagement. Trends in the market include the adoption of digital signage and displays in various locations such as shopping malls, airports, and transportation hubs. These digital displays allow advertisers to deliver targeted and real-time content to a large audience. Additionally, the use of data analytics and artificial intelligence is becoming more prevalent in the industry. Advertisers are leveraging these technologies to analyze consumer behavior and preferences, enabling them to deliver more personalized and relevant advertisements. Local special circumstances in Bangladesh contribute to the development of the Digital Out-of-Home Advertising market. The country has a large and growing middle class population, which presents a significant consumer base for advertisers. Additionally, Bangladesh has a high mobile penetration rate, with a large portion of the population having access to smartphones. This provides advertisers with a unique opportunity to reach a wide audience through digital out-of-home advertising. Underlying macroeconomic factors also play a role in the growth of the Digital Out-of-Home Advertising market in Bangladesh. The country has been experiencing steady economic growth, which has led to an increase in consumer spending power. As a result, advertisers are investing more in advertising campaigns, including digital out-of-home advertising, to capture the attention of consumers and drive sales. In conclusion, the Digital Out-of-Home Advertising market in Bangladesh is developing rapidly due to changing customer preferences, adoption of new technologies, local special circumstances, and underlying macroeconomic factors. Advertisers are focusing on creating interactive and engaging advertisements to capture the attention of consumers in a digital age. With the country's growing middle class population and high mobile penetration rate, there is a significant opportunity for advertisers to reach a wide audience through digital out-of-home advertising.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers internet-connected out-of-home advertisements such as digital billboards, digital street furniture, digital transit and transportation, and digital place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.