Web Push Advertising - Northern Africa

Ad spending in the Web Push Advertising market in Northern Africa is forecasted to reach US$10.04m in 2024.
The market is expected to experience a compound annual growth rate (CAGR 2024-2030) of 3.22%, leading to a projected market volume of US$12.14m by 2030.
When compared globally, the United States will generate the highest ad spending (US$1.21bn in 2024).
The average ad spending per internet user in the Web Push Advertising market is projected to be US$0.05 in 2024.
Northern Africa is showing increased interest in Web Push Advertising, with companies leveraging this innovative form of digital marketing to reach their target audience effectively.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in Northern Africa is experiencing significant growth and development due to several key factors. Customer preferences in the region have shifted towards digital advertising, with a particular focus on personalized and targeted marketing strategies. This shift is driven by the increasing adoption of smartphones and internet connectivity in Northern Africa, which has led to a growing online consumer base. As a result, businesses are turning to web push advertising as an effective way to reach and engage with their target audience. Trends in the market indicate that businesses in Northern Africa are increasingly investing in web push advertising to enhance their marketing efforts. This is driven by the advantages offered by web push notifications, such as real-time communication, high click-through rates, and the ability to reach users even when they are not actively browsing a website. Additionally, the ease of implementation and cost-effectiveness of web push advertising make it an attractive option for businesses in the region. Local special circumstances in Northern Africa also contribute to the development of the Web Push Advertising market. The region has a young and tech-savvy population, with a high percentage of internet users. This presents a significant opportunity for businesses to leverage web push advertising to connect with this digitally active audience. Furthermore, the relatively low competition in the market compared to more mature regions provides businesses with a chance to establish themselves as leaders in web push advertising. Underlying macroeconomic factors also play a role in the growth of the Web Push Advertising market in Northern Africa. The region has been experiencing economic growth and stability, which has led to increased consumer spending power. This creates a favorable environment for businesses to invest in advertising and marketing initiatives, including web push advertising. Additionally, the digital transformation efforts by governments and businesses in the region further support the development of the Web Push Advertising market. In conclusion, the Web Push Advertising market in Northern Africa is experiencing growth and development due to customer preferences for digital advertising, trends in the market towards personalized and targeted marketing, local special circumstances such as a young and tech-savvy population, and underlying macroeconomic factors such as economic growth and digital transformation efforts. This presents a significant opportunity for businesses in the region to leverage web push advertising as an effective marketing strategy.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.