SMS Advertising - Northern Africa

Ad spending in the SMS Advertising market in Northern Africa is forecasted to reach US$2.47m in 2024.
The market is expected to witness an annual growth rate (CAGR 2024-2030) of 3.03%, leading to a projected market volume of US$2.96m by 2030.
When compared globally, the United States will lead in ad spending, reaching US$310.40m in 2024.
The average ad spending per capita in the SMS Advertising market is projected to be US$0.01 in 2024.
In Northern Africa, SMS Advertising is gaining traction due to its cost-effectiveness and wide reach in engaging the tech-savvy population.

Definition:

SMS Advertising spending refers to the advertising budget that advertisers allocate to their SMS (Short Message Service) advertisements. This type of spending encompasses the budget designated to create and deliver promotional messages through text messages sent to targeted recipients’ mobile phones.

Additional information:

SMS Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for SMS advertisements
Software fees for creating and sending SMS advertisements

Service agencies
Consultant fees
Production costs
Design services

The SMS Advertising market in Northern Africa is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trajectory. Customer preferences in Northern Africa are shifting towards mobile usage and digital communication. With the increasing availability of affordable smartphones and internet connectivity, more people are relying on mobile devices for various activities, including communication and accessing information. As a result, there is a growing demand for SMS advertising as a way to reach and engage with consumers. Trends in the market show that businesses in Northern Africa are recognizing the effectiveness of SMS advertising in reaching their target audience. SMS messages have a high open rate and are often read within minutes of being received. Additionally, SMS advertising allows for personalized and targeted messaging, making it a valuable tool for businesses to promote their products or services. As a result, more businesses are investing in SMS advertising campaigns to increase brand awareness and drive customer engagement. Local special circumstances in Northern Africa also contribute to the development of the SMS Advertising market. The region has a large young population, with a significant portion being tech-savvy and active mobile users. This demographic is more likely to engage with SMS advertising and respond to promotional messages. Additionally, the prevalence of mobile banking and mobile payment services in the region provides an opportunity for businesses to integrate SMS advertising with these platforms, further enhancing customer engagement and driving sales. Underlying macroeconomic factors also play a role in the growth of the SMS Advertising market in Northern Africa. The region has been experiencing economic growth and increasing disposable income, leading to higher consumer spending. Businesses are capitalizing on this by investing in advertising and marketing strategies, including SMS advertising, to attract and retain customers. Furthermore, the digital transformation and increasing internet penetration in the region are creating a favorable environment for the growth of SMS advertising. In conclusion, the SMS Advertising market in Northern Africa is developing due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As more businesses recognize the effectiveness of SMS advertising in reaching and engaging with consumers, the market is expected to continue to grow and evolve.

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.