Print Advertising - Northern Africa

Northern Africa

Highlights

Ad spending in the Print Advertising market in Northern Africa is forecasted to reach US$111.80m in 2024.
The largest market in Northern Africa is Newspaper Advertising with a market volume of US$77.94m in 2024.
When looking at global comparisons, the United States is projected to lead in ad spending with US$9.61bn in 2024.
By 2030, the number of readers in the Print Advertising market in Northern Africa is expected to reach 0.0users.
The average ad spending per reader in the Newspaper Advertising market is estimated to be US$2.12 in 2024.
Print advertising in Northern Africa is seeing a shift towards digital platforms, impacting traditional media outlets in the region.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Print Advertising market in Northern Africa is experiencing steady growth due to several factors. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to the development of this industry in the region. Customer preferences in Northern Africa play a significant role in shaping the Print Advertising market. Despite the rise of digital advertising, many consumers in this region still prefer traditional print media. Print advertisements offer a tangible and trustworthy source of information for consumers, especially in countries where internet access and digital literacy rates are relatively low. Additionally, print advertising allows for targeted marketing campaigns that cater to specific demographics and local communities. Trends in the market also contribute to the growth of the Print Advertising industry in Northern Africa. As businesses continue to expand their operations in the region, the demand for print advertisements increases. Many international companies recognize the value of reaching the local population through print media, and they invest in advertising campaigns that utilize newspapers, magazines, and billboards. Furthermore, there is a growing trend of collaboration between print media companies and digital platforms, where print advertisements are also promoted online, reaching a wider audience. Local special circumstances further drive the development of the Print Advertising market in Northern Africa. The region has a diverse population with different languages and cultural backgrounds. Print advertisements allow businesses to tailor their messages to specific local communities, ensuring that their marketing campaigns resonate with the target audience. Additionally, the Print Advertising industry in Northern Africa benefits from a relatively low level of competition compared to other regions. This provides an opportunity for businesses to establish a strong presence in the market and gain a competitive advantage. Underlying macroeconomic factors also contribute to the growth of the Print Advertising market in Northern Africa. The region has been experiencing economic growth and increased foreign investment, which leads to higher consumer spending and business expansion. As businesses grow, they allocate more resources to advertising, including print media. Furthermore, governments in Northern Africa are investing in infrastructure development, which includes the construction of new roads, buildings, and transportation systems. This creates opportunities for outdoor advertising through billboards and posters. In conclusion, the Print Advertising market in Northern Africa is developing due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Despite the rise of digital advertising, many consumers in the region still prefer print media, which offers tangible and targeted marketing opportunities. Collaboration between print media and digital platforms further enhances the reach of print advertisements. Local special circumstances, such as diverse populations and low competition, provide opportunities for businesses to establish a strong presence. Finally, economic growth and infrastructure development contribute to the growth of the Print Advertising industry in Northern Africa.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on print advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising in physical print editions (newspapers and magazines).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and education index.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.