Key regions: France, India, United Kingdom, Australia, China
The Out-of-Home Advertising market in Northern Africa is experiencing steady growth and development. Customer preferences in the region show a strong inclination towards outdoor advertising. The population in Northern Africa is highly mobile, with a significant portion of the population commuting daily for work or other activities. This creates ample opportunities for advertisers to reach a large audience through out-of-home advertising. Additionally, the younger population in the region is highly tech-savvy and receptive to innovative and interactive advertising formats, further driving the demand for out-of-home advertising. Trends in the market indicate a shift towards digital out-of-home advertising. Digital billboards and screens are becoming increasingly popular in major cities across Northern Africa, offering advertisers more flexibility and creativity in their campaigns. The dynamic nature of digital advertising allows for real-time updates and targeted messaging, making it more appealing to both advertisers and consumers. Local special circumstances in Northern Africa contribute to the growth of the out-of-home advertising market. The region is known for its vibrant and bustling cities, with a high concentration of commercial activities and tourist attractions. This creates a favorable environment for out-of-home advertising, as businesses seek to capture the attention of the large urban population and the influx of tourists. Additionally, the relatively low cost of out-of-home advertising compared to other mediums makes it an attractive option for businesses of all sizes. Underlying macroeconomic factors also play a role in the development of the out-of-home advertising market in Northern Africa. The region has been experiencing economic growth in recent years, with increasing consumer spending and a growing middle class. This provides businesses with more resources to invest in advertising, including out-of-home campaigns. Furthermore, the rapid urbanization and infrastructure development in the region create new spaces and opportunities for out-of-home advertising. Overall, the Out-of-Home Advertising market in Northern Africa is thriving due to customer preferences for outdoor advertising, the shift towards digital formats, local special circumstances, and underlying macroeconomic factors. As the region continues to develop, the out-of-home advertising market is expected to further expand and evolve, offering new and exciting opportunities for advertisers.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on out-of-home (OOH) advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional out-of-home advertising (offline out-of-home advertisements) and digital out-of-home advertising (internet-connected out-of-home advertisements).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
