The Direct Messaging Advertising market in Northern Africa has been experiencing significant growth in recent years. Customer preferences in the region have played a major role in this development. With the increasing use of smartphones and the popularity of social media platforms, consumers in Northern Africa have become more receptive to direct messaging advertising. They appreciate the convenience and personalization of receiving targeted messages directly on their devices. Trends in the market reflect this shift in consumer preferences. Companies have been investing more in direct messaging advertising strategies to reach their target audience in Northern Africa. They are leveraging the power of social media platforms and messaging apps to engage with consumers and promote their products or services. This trend is expected to continue as more businesses recognize the effectiveness of direct messaging advertising in the region. Local special circumstances also contribute to the growth of the Direct Messaging Advertising market in Northern Africa. The region has a young and tech-savvy population, which makes it an ideal market for digital advertising. Additionally, the relatively low cost of mobile data and the widespread availability of internet access have further fueled the adoption of direct messaging advertising in the region. Underlying macroeconomic factors have also played a role in the development of the Direct Messaging Advertising market in Northern Africa. The region has been experiencing economic growth, which has led to an increase in consumer spending power. This has created a favorable environment for businesses to invest in advertising and reach a larger audience through direct messaging. In conclusion, the Direct Messaging Advertising market in Northern Africa is growing due to customer preferences for personalized and convenient advertising, as well as the increasing adoption of smartphones and social media platforms. Local special circumstances, such as a young and tech-savvy population, and favorable macroeconomic factors, including economic growth and increased consumer spending power, have also contributed to this development. As the market continues to evolve, businesses in Northern Africa are expected to increasingly invest in direct messaging advertising strategies to effectively engage with their target audience.
Data coverage:
The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.
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