Direct Messaging Advertising - Northern Africa

Ad spending in the Direct Messaging Advertising market in Northern Africa is forecasted to reach US$258.20m in 2024.
The market is expected to experience an annual growth rate (CAGR 2024-2030) of 2.22%, leading to a projected market volume of US$294.50m by 2030.
Direct Mail Advertising holds the largest market share with a volume of US$170.50m in 2024.
When compared globally, the United States tops the chart with ad spending amounting to US$29.98bn in 2024.
The average ad spending per capita in the Direct Messaging Advertising market is estimated to be US$0.99 in 2024.
In Northern Africa, the use of Direct Messaging Advertising is rapidly growing as companies seek personalized and targeted communication to reach their audience effectively.

Definition:

Direct Messaging Advertising refers to a type of advertising format that involves sending advertisement messages directly to individual audiences or specific target groups through private communication channels. Direct Messaging Advertising includes both traditional and digital advertising methods, such as direct mail, e-mail, SMS, web push, instant messaging, and telemarketing. This form of advertising aims to establish a personalized and direct connection with potential customers.

Structure:

Direct Messaging Advertising typically refers to advertising formats used within various messaging platforms or direct messaging channels. These formats are designed to deliver targeted advertisements directly via private communication channels such as e-mail, SMS, direct mail, web push, telemarketing, and instant messaging.

Additional information:

Direct Messaging Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

SMS advertising
Direct mail advertising
Web push advertising
Telemarketing
Instant messaging advertising
Traditional direct messaging
Digital direct messaging

Service agencies
Consultant fees
Production costs
Design services

The Direct Messaging Advertising market in Northern Africa has been experiencing significant growth in recent years. Customer preferences in the region have played a major role in this development. With the increasing use of smartphones and the popularity of social media platforms, consumers in Northern Africa have become more receptive to direct messaging advertising. They appreciate the convenience and personalization of receiving targeted messages directly on their devices. Trends in the market reflect this shift in consumer preferences. Companies have been investing more in direct messaging advertising strategies to reach their target audience in Northern Africa. They are leveraging the power of social media platforms and messaging apps to engage with consumers and promote their products or services. This trend is expected to continue as more businesses recognize the effectiveness of direct messaging advertising in the region. Local special circumstances also contribute to the growth of the Direct Messaging Advertising market in Northern Africa. The region has a young and tech-savvy population, which makes it an ideal market for digital advertising. Additionally, the relatively low cost of mobile data and the widespread availability of internet access have further fueled the adoption of direct messaging advertising in the region. Underlying macroeconomic factors have also played a role in the development of the Direct Messaging Advertising market in Northern Africa. The region has been experiencing economic growth, which has led to an increase in consumer spending power. This has created a favorable environment for businesses to invest in advertising and reach a larger audience through direct messaging. In conclusion, the Direct Messaging Advertising market in Northern Africa is growing due to customer preferences for personalized and convenient advertising, as well as the increasing adoption of smartphones and social media platforms. Local special circumstances, such as a young and tech-savvy population, and favorable macroeconomic factors, including economic growth and increased consumer spending power, have also contributed to this development. As the market continues to evolve, businesses in Northern Africa are expected to increasingly invest in direct messaging advertising strategies to effectively engage with their target audience.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.