E-mail Advertising - Northern Africa

Ad spending in the E-mail Advertising market in Northern Africa is forecasted to reach US$43.74m in 2024.
The market is expected to demonstrate an annual growth rate (CAGR 2024-2030) of 4.14%, leading to a projected market volume of US$55.80m by 2030.
When compared globally, the United States will contribute the most to ad spending, reaching US$3.40bn in 2024.
The projected average ad spending per internet user in the E-mail Advertising market is US$0.22 in 2024.
In Northern Africa, the E-mail Advertising market is rapidly growing, with companies leveraging targeted campaigns to reach a diverse audience in the region.

Definition:

E-mail Advertising spending refers to the advertising budget allocated by advertisers to their e-mail marketing campaigns, specifically focusing on the budget for the creation and distribution of e-mail advertisements.

Additional information:

E-mail Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes. In scope: |The advertising budget used for e-mail advertisements |Software fees for creating and sending e-mail advertisements

The advertising budget used for e-mail advertisements
Software fees for creating and sending e-mail advertisements

Service agencies
Consultant fees
Production costs
Design services

The Email Advertising market in Northern Africa is experiencing significant growth due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Northern Africa are shifting towards digital channels, including email, as a primary means of communication and information consumption. With the increasing penetration of smartphones and internet connectivity in the region, people are becoming more reliant on email for personal and professional purposes. This shift in customer preferences has created a fertile ground for email advertising to thrive. Trends in the market indicate that businesses in Northern Africa are recognizing the effectiveness and cost-efficiency of email advertising. Compared to traditional advertising channels such as television and print media, email advertising offers a higher return on investment and allows for precise targeting of specific customer segments. As a result, businesses in the region are allocating more of their marketing budgets towards email advertising campaigns. Local special circumstances in Northern Africa, such as a young and tech-savvy population, contribute to the growth of the email advertising market. The region has a large youth population that is highly engaged with digital platforms, including email. This demographic is more likely to respond positively to email advertisements, making it an attractive market for advertisers. Underlying macroeconomic factors also play a role in the development of the email advertising market in Northern Africa. The region has been experiencing economic growth in recent years, leading to increased consumer spending power. As a result, businesses are looking for cost-effective ways to reach and engage with their target audience, and email advertising provides a viable solution. In conclusion, the Email Advertising market in Northern Africa is growing due to customer preferences for digital communication channels, market trends favoring email advertising, local special circumstances such as a young and tech-savvy population, and underlying macroeconomic factors. As businesses in the region recognize the effectiveness and cost-efficiency of email advertising, the market is expected to continue its upward trajectory.

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.