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E-mail Advertising - Northern Africa

Northern Africa

Ad spending in the E-mail Advertising market in Northern Africa is forecasted to reach US$43.74m in 2024.
The market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 4.33%, leading to a projected market volume of US$54.07m by 2029.
When compared globally, the United States will contribute the most to ad spending, reaching US$3,396.00m in 2024.
The projected average ad spending per internet user in the E-mail Advertising market is US$0.21 in 2024.
In Northern Africa, the E-mail Advertising market is rapidly growing, with companies leveraging targeted campaigns to reach a diverse audience in the region.

Key regions: Japan, Germany, United States, Europe, Asia

Market

Region

Region comparison

Currency

Analyst Opinion

The Email Advertising market in Northern Africa is experiencing significant growth due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Northern Africa are shifting towards digital channels, including email, as a primary means of communication and information consumption. With the increasing penetration of smartphones and internet connectivity in the region, people are becoming more reliant on email for personal and professional purposes. This shift in customer preferences has created a fertile ground for email advertising to thrive. Trends in the market indicate that businesses in Northern Africa are recognizing the effectiveness and cost-efficiency of email advertising. Compared to traditional advertising channels such as television and print media, email advertising offers a higher return on investment and allows for precise targeting of specific customer segments. As a result, businesses in the region are allocating more of their marketing budgets towards email advertising campaigns. Local special circumstances in Northern Africa, such as a young and tech-savvy population, contribute to the growth of the email advertising market. The region has a large youth population that is highly engaged with digital platforms, including email. This demographic is more likely to respond positively to email advertisements, making it an attractive market for advertisers. Underlying macroeconomic factors also play a role in the development of the email advertising market in Northern Africa. The region has been experiencing economic growth in recent years, leading to increased consumer spending power. As a result, businesses are looking for cost-effective ways to reach and engage with their target audience, and email advertising provides a viable solution. In conclusion, the Email Advertising market in Northern Africa is growing due to customer preferences for digital communication channels, market trends favoring email advertising, local special circumstances such as a young and tech-savvy population, and underlying macroeconomic factors. As businesses in the region recognize the effectiveness and cost-efficiency of email advertising, the market is expected to continue its upward trajectory.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.