Instant Messaging Advertising - Northern Africa

Ad spending in the Instant Messaging Advertising market in Northern Africa is forecasted to reach US$717.70k in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 3.85%, leading to an estimated market volume of US$900.20k by 2030.
When compared globally, the United States will contribute the most to ad spending with US$74.28m in 2024.
The average ad spending per internet user in the Instant Messaging Advertising market is projected to be US$0.00 in 2024.
In Northern Africa, Instant Messaging Advertising is gaining popularity among businesses looking to target tech-savvy consumers in the region.

Definition:

Instant Messaging Advertising refers to advertising that delivers promotional messages to potential customers through online chat platforms or applications. This type of ad spending covers various ad formats that appear within or alongside instant messaging conversations, such as instant messaging on Facebook messenger or applications such as WhatsApp, Line, and WeChat.

Additional information:

Instant Messaging Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for instant messaging advertisements
Software fees for creating and distributing instant messaging advertisements

Service agencies
Consultant fees
Production costs
Design services

The Instant Messaging Advertising market in Northern Africa is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Northern Africa have shifted towards digital platforms, with a particular emphasis on instant messaging apps. This can be attributed to the increasing availability and affordability of smartphones, as well as the convenience and ease of use offered by instant messaging apps. Customers in this region are increasingly using instant messaging apps for communication, social networking, and entertainment purposes. As a result, advertisers are recognizing the potential of reaching a large and engaged audience through these platforms. Trends in the market indicate that advertisers are increasingly investing in instant messaging advertising in Northern Africa. This can be attributed to the growing popularity of instant messaging apps and the increasing number of users in the region. Advertisers are leveraging the reach and engagement of these platforms to promote their products and services to a wide audience. Additionally, the targeting capabilities of instant messaging apps allow advertisers to deliver personalized and relevant ads to users based on their demographics, interests, and behavior. Local special circumstances in Northern Africa also contribute to the development of the Instant Messaging Advertising market. The region has a young and tech-savvy population, with a high smartphone penetration rate. This presents a lucrative opportunity for advertisers to connect with a large and active user base. Furthermore, the region's growing economy and increasing disposable income are driving consumer spending, making it an attractive market for advertisers. Underlying macroeconomic factors further support the growth of the Instant Messaging Advertising market in Northern Africa. The region is experiencing economic growth and stability, which has led to an increase in consumer spending and business investments. This provides a favorable environment for advertisers to invest in instant messaging advertising and reach a growing market of potential customers. Additionally, advancements in technology and infrastructure have improved internet connectivity and access to instant messaging apps, further fueling the growth of the market. In conclusion, the Instant Messaging Advertising market in Northern Africa is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Advertisers are recognizing the potential of reaching a large and engaged audience through instant messaging apps, and are investing in this market to promote their products and services. With the region's young and tech-savvy population, growing economy, and improving infrastructure, the Instant Messaging Advertising market in Northern Africa is poised for continued growth in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Instant Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing instant messaging advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.