Sports

Revenue in the Sports market is projected to reach US$3.11bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.17%, resulting in a projected market volume of US$3.63bn by 2029.
In global comparison, most revenue will be generated United States (US$49.76bn in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to US$190.60 in 2024.

Definition:

The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide.

Structure:

Media: This market focuses on revenues generated from broadcasting rights, digital streaming services, advertising, and sponsorships related to sporting events. It encompasses television broadcasting, online streaming platforms, and radio broadcasts dedicated to Soccer, Football, Basketball, Baseball, and Cricket.
Ticket Sales: This part comprises revenues generated from the sale of tickets for live sporting events, including matches, tournaments, and championships in Soccer, Football, Basketball, Baseball, and Cricket. It encompasses sales from both physical ticket outlets and online ticketing platforms.
Merchandise Sales: This market includes revenues derived from the sale of sports-related merchandise such as jerseys, caps, memorabilia, equipment, and accessories associated with Soccer, Football, Basketball, Baseball, and Cricket. It covers sales through retail outlets, online stores, and official team or league merchandise shops.

Additional information:

The market metrics include revenues, users, average revenue per user, and market penetration rates. Revenues are primarily driven by consumer spending on media subscriptions, ticket purchases, and merchandise. Insights into the consumer market also encompass data on specific sports events, teams, and leagues, providing comprehensive analytics for informed decision-making.

Key players in the sports market include major sports leagues, broadcasting networks, sports apparel brands, and retail chains specializing in sports merchandise. For further details on the data presented, refer to the information provided alongside the respective data sets.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

In Northern Africa, the Sports market has seen slight growth due to factors such as the popularity of soccer and basketball, and the increasing awareness of health benefits associated with sports. However, limited funding and resources for professional teams and facilities contribute to the minimal growth rate of the overall market.

Customer preferences: As the youth population in Northern Africa continues to grow, there is a strong demand for sports-related activities and products. This demographic is highly influenced by Western culture and is increasingly interested in trendy and modern sports offerings. Additionally, there is a rising preference for athleisure wear and sports apparel among both men and women. This trend is driven by the growing awareness of the importance of physical fitness, particularly among urban residents. Furthermore, as more people prioritize health and wellness, there is a shift towards holistic and active lifestyles, leading to an increase in the popularity of outdoor sports and adventure activities. These factors present a significant opportunity for sports brands to tap into this market by catering to the evolving tastes and preferences of consumers in Northern Africa.

Trends in the market: In Northern Africa, the Sports Market has seen a steady increase in the adoption of digital platforms for sports activities and events. With the rise of social media and streaming services, there has been a shift towards online engagement and participation in sports. This trend is expected to continue, with technology playing a crucial role in enhancing the fan experience through virtual viewing and interactive features. As for industry stakeholders, this means the need for investment in digital strategies and partnerships with tech companies to remain competitive in the market. Additionally, there may also be a rise in e-commerce opportunities for sports merchandise and ticket sales in the region.

Local special circumstances: In Northern Africa, the Sports Market is heavily influenced by the cultural enthusiasm for sports, particularly football. The region has a strong football culture, with fans passionately supporting local and international teams. This creates a unique market dynamic, with a high demand for sports merchandise and events. Additionally, geographical factors, such as the hot climate, make outdoor sports popular, resulting in a growing market for sports equipment and facilities. Regulatory circumstances, such as government investments in sports infrastructure and initiatives to promote local sports, also impact the market.

Underlying macroeconomic factors: The growth of the Sports Market in Northern Africa is also influenced by macroeconomic factors such as infrastructure development, government support, and funding for sports programs. Countries with strong investment in sports facilities and programs, as well as favorable policies for sports industry growth, are experiencing rapid market expansion. Moreover, the increasing participation of youth in sports, coupled with rising disposable incomes, is driving the demand for sports events, equipment, and services. This trend is further augmented by the growing awareness of the importance of physical activity and fitness, leading to increased consumer spending on sports-related products and services.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.