Digital Banner Advertising - Northern Africa

Northern Africa

Highlights

Ad spending in the Digital Banner Advertising market in Northern Africa is forecasted to reach US$459.80m in 2024.
The ad spending is anticipated to exhibit an annual growth rate (CAGR 2024-2030) of 4.93%, leading to a projected market volume of US$613.90m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$67.12bn in 2024).
The average ad spending per internet user in the Digital Banner Advertising market in Northern Africa is projected to be US$2.35 in 2024.
By 2030, 53% of the total ad spending in the Digital Banner Advertising market in Northern Africa will come from mobile.
In Northern Africa, digital banner advertising is rapidly growing as businesses capitalize on the region's increasing online presence and consumer engagement.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Banner Advertising market in Northern Africa is experiencing significant growth and development.

Customer preferences: Customers in Northern Africa are increasingly turning to digital banner advertising as a way to reach their target audience. With the rise of internet access and smartphone penetration in the region, consumers are spending more time online, creating a prime opportunity for advertisers to engage with them through digital banners. Additionally, consumers in Northern Africa are becoming more tech-savvy and are receptive to digital advertising, making it an effective way for businesses to promote their products and services.

Trends in the market: One of the key trends in the Digital Banner Advertising market in Northern Africa is the increasing adoption of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of digital ad space, making the process more efficient and cost-effective. This trend is driven by the growing demand for targeted and personalized advertising, as programmatic advertising enables advertisers to reach specific audiences based on demographics, interests, and behavior. As a result, advertisers in Northern Africa are investing more in programmatic advertising to optimize their campaigns and improve ROI. Another trend in the market is the growing importance of mobile advertising. Mobile devices, such as smartphones and tablets, are widely used in Northern Africa, and consumers are increasingly accessing the internet through their mobile devices. This shift in consumer behavior has led advertisers to prioritize mobile advertising and develop responsive and mobile-friendly banner ads. Advertisers are also leveraging mobile-specific features, such as location-based targeting and interactive ad formats, to enhance engagement and drive conversions.

Local special circumstances: One of the unique characteristics of the Digital Banner Advertising market in Northern Africa is the diversity of languages and cultures in the region. This poses a challenge for advertisers who need to create localized and culturally relevant banner ads to effectively engage with their target audience. Advertisers in Northern Africa need to consider the linguistic and cultural nuances of each country in the region to ensure their ads resonate with consumers and drive desired actions.

Underlying macroeconomic factors: The growth of the Digital Banner Advertising market in Northern Africa is also influenced by underlying macroeconomic factors. The region has been experiencing economic growth and increasing disposable income, which has led to a rise in consumer spending. As a result, businesses are allocating more budget towards advertising to capture the attention of consumers and gain a competitive edge in the market. Additionally, the digital transformation efforts by governments and businesses in Northern Africa have also contributed to the growth of the Digital Banner Advertising market, as more companies are embracing digital advertising as part of their marketing strategies.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.