Key regions: China, Australia, Germany, United Kingdom, France
The Web Push Advertising market in BRICS is experiencing significant growth due to the increasing popularity of web push notifications as an effective marketing tool.
Customer preferences: Customers in BRICS countries are increasingly relying on their mobile devices for online activities, including shopping, social media, and news consumption. As a result, they are more receptive to receiving push notifications on their devices, making web push advertising an attractive option for marketers. Additionally, customers in BRICS countries value personalized and relevant content, and web push notifications allow marketers to deliver targeted messages based on user behavior and preferences.
Trends in the market: One of the key trends in the Web Push Advertising market in BRICS is the rise of e-commerce. With the increasing number of online shoppers in BRICS countries, there is a growing demand for targeted advertising that can drive traffic to e-commerce websites. Web push notifications provide an effective way for marketers to reach potential customers and promote their products or services. Another trend in the market is the integration of web push notifications with other marketing channels. Marketers in BRICS countries are leveraging the power of omnichannel marketing by combining web push notifications with email marketing, social media advertising, and other digital marketing strategies. This integration allows for a more cohesive and personalized customer experience, leading to higher engagement and conversion rates.
Local special circumstances: Each BRICS country has its own unique market characteristics and consumer behavior. For example, in Brazil, the Web Push Advertising market is driven by the high smartphone penetration rate and the popularity of mobile apps. In Russia, the market is influenced by the dominance of social media platforms and the growing popularity of online shopping. In India, the market is shaped by the increasing number of internet users and the rapid growth of e-commerce. In China, the market is driven by the large population and the popularity of mobile payments.
Underlying macroeconomic factors: The Web Push Advertising market in BRICS is also influenced by underlying macroeconomic factors. For instance, the growing middle class in BRICS countries has led to increased consumer spending power, which in turn drives demand for digital advertising. Additionally, the rapid urbanization and increasing internet penetration rates in BRICS countries create a favorable environment for the growth of the Web Push Advertising market. Furthermore, the increasing availability of affordable smartphones and internet access contributes to the expansion of the market. In conclusion, the Web Push Advertising market in BRICS is experiencing growth due to customer preferences for personalized and relevant content, the rise of e-commerce, the integration of web push notifications with other marketing channels, and the underlying macroeconomic factors such as the growing middle class, urbanization, and increasing internet penetration rates.
Data coverage:
The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
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