Web Push Advertising - BRICS

BRICS

Highlights

Market definition

In-Scope/Out-of-scope

Market structure

Reports

Methodology

Ad spending in the Web Push Advertising market in BRICS is forecasted to reach US$774.25m in 2025.
The market is expected to exhibit an annual growth rate (CAGR 2025-2030) of 5.31%, leading to a projected market volume of US$1.00bn by 2030.
When compared globally, the United States is set to generate the highest ad spending amounting to US$1.28bn in 2025.
The projected average ad spending per internet user in the Web Push Advertising market is US$0.29 in 2025.
In Brazil, Web Push Advertising is gaining traction as companies capitalize on the growing digital advertising market in the country.

Analyst Opinion

The Web Push Advertising Market in the BRICS nations is witnessing considerable growth, fueled by increasing internet penetration, the rising popularity of real-time communication, and enhanced targeting capabilities that improve user engagement and conversion rates.

Customer preferences: Consumers in BRICS nations are gravitating towards personalized content and instant communication, significantly impacting the Web Push Advertising Market. This trend is fueled by a younger demographic valuing authenticity and real-time engagement. Cultural nuances emphasize local relevance in messaging, enhancing user connection. Additionally, the rise in mobile device usage and a shift towards digital-first lifestyles drive demand for seamless notifications, making timely and relevant push ads essential for capturing attention and fostering brand loyalty.

Trends in the market: In BRICS nations, the Web Push Advertising Market is experiencing a surge as brands increasingly adopt direct messaging strategies to engage consumers. India is seeing rapid growth in mobile notifications, prompting marketers to leverage real-time data for targeted campaigns. Brazil showcases innovative use of local language and cultural references to enhance relatability in push messages. In Russia, brands are integrating AI to personalize content delivery, while South Africa emphasizes the importance of privacy and consent in messaging. Collectively, these trends underscore the need for adaptive strategies that prioritize user engagement and respect regional nuances, shaping the future of advertising in diverse markets.

Local special circumstances: In China, the Web Push Advertising Market thrives on the vast user base of messaging apps, where brands employ integrated push strategies to capture attention amid high competition. India’s rapid mobile internet adoption fosters real-time engagement, with localized content resonating with diverse demographics. Brazil's market is shaped by vibrant cultural expressions, driving brands to craft relatable messages that connect on an emotional level. In Russia, stringent data regulations necessitate a strong focus on user consent, compelling advertisers to prioritize transparency and personalization, influencing overall advertising effectiveness in the region.

Underlying macroeconomic factors: The Web Push Advertising Market within the Direct Messaging Advertising sector is significantly influenced by macroeconomic factors such as internet penetration rates, consumer spending, and technological advancements. Countries with robust digital infrastructure and high mobile usage, like China and India, are witnessing accelerated market growth as brands leverage push notifications for real-time engagement. Conversely, Brazil’s economic fluctuations impact discretionary spending, affecting brand investment in advertising strategies. Moreover, Russia's economic sanctions and regulatory landscape compel advertisers to prioritize compliance and user trust, shaping the overall effectiveness of push advertising initiatives across these diverse markets.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

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Advertising worldwide – statistics & facts

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide increased by eight percent to almost 792 billion U.S. dollars in 2024, compared to a growth rate below three percent in the previous year. For comparison, in 2024, Taiwan ranked 22^nd among the leading economies by gross domestic product (GDP) with a result estimated at 775 billion dollars. Whereas global ad revenues concentrate in areas with large populations or high purchasing power – preferably both – their evolution depends on a wider set of indicators. It was projected that, in 2024, the Americas would be the world's fastest-growing ad market and the only one whose expansion matched the global average. The second-placed region, comprising Europe, the Middle East, and Africa (EMEA), would see its ad expenditure rise by little more than six percent.

Web Push Advertising - BRICS

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Advertising worldwide – statistics & facts

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