Key regions: India, China, Europe, Japan, United States
The Digital Banner Advertising market in BRICS is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Digital Banner Advertising market in BRICS are shifting towards online platforms and digital content consumption. With the increasing penetration of smartphones and internet connectivity, consumers are spending more time online, leading to a higher demand for digital advertising. Additionally, customers are becoming more tech-savvy and are actively engaging with digital content, making digital banner advertising an effective way for brands to reach their target audience. Trends in the market show that programmatic advertising is gaining traction in BRICS countries. Programmatic advertising allows for automated buying and selling of digital ad inventory, making it more efficient and cost-effective for advertisers. This trend is driven by the availability of advanced data analytics and targeting capabilities, enabling advertisers to deliver personalized and relevant ads to consumers. Furthermore, the rise of social media platforms and influencer marketing has also contributed to the growth of digital banner advertising in BRICS, as brands leverage these platforms to reach a wider audience and generate brand awareness. Local special circumstances in BRICS countries also play a role in the development of the Digital Banner Advertising market. For example, Brazil has a large and active social media user base, making it an attractive market for digital advertising. Russia, on the other hand, has a strong e-commerce sector, which creates opportunities for targeted advertising. India has a rapidly growing digital population, and China has a massive online market, both of which present immense potential for digital banner advertising. Underlying macroeconomic factors further support the growth of the Digital Banner Advertising market in BRICS. These countries are experiencing economic growth, urbanization, and a rising middle class, which leads to increased consumer spending and a larger market for digital advertising. Additionally, advancements in technology and infrastructure, such as the expansion of 4G networks and the development of e-commerce platforms, have created a conducive environment for the growth of the digital advertising industry. In conclusion, the Digital Banner Advertising market in BRICS is flourishing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers increasingly turn to online platforms and digital content, advertisers are leveraging programmatic advertising and social media platforms to reach their target audience. With the support of favorable macroeconomic conditions and technological advancements, the Digital Banner Advertising market in BRICS is expected to continue its growth trajectory in the coming years.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
