Key regions: China, Europe, United States, Asia, Germany
The In-App Advertising market in BRICS is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances. In recent years, there has been a noticeable shift in customer preferences towards mobile devices and apps, leading to increased demand for in-app advertising. Additionally, the market is being driven by the rise of e-commerce, the growing popularity of mobile gaming, and the increasing use of smartphones in emerging economies.
Customer preferences: Customers in BRICS countries are increasingly relying on mobile devices for various activities, including shopping, entertainment, and communication. This shift towards mobile usage has created a lucrative market for in-app advertising. With the convenience and accessibility of mobile apps, customers are spending more time on their smartphones, providing advertisers with a captive audience. Furthermore, customers are becoming more receptive to targeted and personalized advertisements within apps, as they offer relevant content and enhance the overall user experience.
Trends in the market: One of the key trends in the In-App Advertising market in BRICS is the rapid growth of e-commerce. As more consumers in these countries embrace online shopping, advertisers are leveraging in-app advertising to reach potential customers during their shopping journey. In-app advertisements can be strategically placed within e-commerce apps, allowing advertisers to target users based on their browsing and purchasing behavior. This trend is particularly evident in countries like China and India, where e-commerce is booming. Another significant trend is the increasing popularity of mobile gaming. With the rise of smartphones and affordable data plans, mobile gaming has become a mainstream form of entertainment in BRICS countries. Advertisers are capitalizing on this trend by integrating in-app advertisements into mobile games. These advertisements can take the form of interactive videos, banners, or branded content, providing advertisers with an effective way to engage with users while they are immersed in the gaming experience.
Local special circumstances: BRICS countries have unique characteristics that contribute to the growth of the In-App Advertising market. For example, Brazil has a large population of smartphone users and a vibrant app market, making it an attractive destination for in-app advertising. In Russia, the popularity of social media platforms like VKontakte and Odnoklassniki presents opportunities for advertisers to reach a wide audience through in-app advertisements. In China, the dominance of mobile payment platforms like Alipay and WeChat Pay has created a seamless and integrated ecosystem for in-app advertising.
Underlying macroeconomic factors: The growth of the In-App Advertising market in BRICS is also influenced by underlying macroeconomic factors. These countries are experiencing rapid economic development, rising disposable incomes, and an expanding middle class. As a result, more people have access to smartphones and are willing to spend on mobile apps and in-app purchases. Additionally, the increasing internet penetration and improving digital infrastructure in BRICS countries have facilitated the growth of the In-App Advertising market. In conclusion, the In-App Advertising market in BRICS is thriving due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards mobile usage, the rise of e-commerce, the popularity of mobile gaming, and the unique characteristics of BRICS countries have all contributed to the growth and development of the market. As these countries continue to embrace digital technologies and mobile connectivity, the In-App Advertising market is expected to expand further in the coming years.
Data coverage:
The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.Modeling approach:
The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights Global Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year.
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