Market Insights Advertising & Media Advertising Audio Advertising

Digital Audio Advertising - BRICS

BRICS

In 2025, the Digital Audio Advertising market in BRICS is estimated to reach US$2.01bn in ad spending.
The market is anticipated to experience a 2.52% compound annual growth rate (CAGR 2025-2029), leading to a projected market volume of US$2.22bn by 2029.
With a market volume of US$7,159.00m in 2025, the United States is expected to contribute the most revenue in this sector withBRICS.
By 2029, the number of listeners in the Digital Audio Advertising market is forecasted to reach 727.9m users.
The average ad spending per user in the Digital Audio Advertising market is projected to be US$3.42 in 2025.
In 2029, 75% of the total ad spending in the Digital Audio Advertising market in BRICS will be generated through mobile.
In Brazil, the rising popularity of streaming services is driving significant growth in digital audio advertising within the BRICS market.

Key regions: United States, France, India, Asia, Japan

Market

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Region comparison

Currency

Analyst Opinion

The Digital Audio Advertising market in BRICS is experiencing significant growth and development.

Customer preferences: Customers in BRICS countries are increasingly turning to digital audio platforms for their entertainment and information needs. This shift in consumer behavior has created a strong demand for digital audio advertising. With the rise of smartphones and affordable internet access, more people have access to digital audio platforms, making it an attractive medium for advertisers to reach their target audience.

Trends in the market: One of the key trends in the Digital Audio Advertising market in BRICS is the increasing adoption of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, making it more efficient and cost-effective. This trend is driven by the growing availability of data and advanced analytics, which enable advertisers to target their audience more effectively. Additionally, the use of programmatic advertising allows for real-time bidding, ensuring that advertisers can reach their desired audience at the right time and place. Another trend in the market is the rise of podcast advertising. Podcasts have gained popularity in recent years, with a wide range of topics and genres available to listeners. Advertisers are taking advantage of this trend by incorporating advertisements into podcasts, either through host-read ads or pre-recorded commercials. Podcast advertising offers a unique opportunity for advertisers to engage with their target audience in a more intimate and personalized way.

Local special circumstances: Each BRICS country has its own unique characteristics and circumstances that influence the Digital Audio Advertising market. For example, in Brazil, the market is driven by a large and diverse population, as well as a strong music culture. Advertisers in Brazil can leverage these factors to create targeted and engaging campaigns that resonate with the local audience. In Russia, the Digital Audio Advertising market is influenced by the popularity of music streaming platforms and the increasing adoption of smartphones. Advertisers in Russia can take advantage of these trends by creating interactive and immersive ad experiences that capture the attention of smartphone users.

Underlying macroeconomic factors: The growth of the Digital Audio Advertising market in BRICS is also influenced by underlying macroeconomic factors. For instance, the increasing disposable income and middle-class population in BRICS countries contribute to the growth of the digital advertising market as a whole. As people have more disposable income, they are more likely to spend on digital audio platforms and engage with digital audio advertisements. Furthermore, the rapid urbanization and technological advancements in BRICS countries create an environment conducive to the growth of the Digital Audio Advertising market. As more people move to urban areas and gain access to technology, the demand for digital audio advertising is expected to continue to rise. In conclusion, the Digital Audio Advertising market in BRICS is developing at a rapid pace due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Advertisers in BRICS countries have the opportunity to leverage these factors to create effective and targeted campaigns that reach their desired audience.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital audio advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers pre- and in-stream audio ads and podcast streaming ads.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, media consumption, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.