Newspaper Advertising - BRICS

  • BRICS
  • In 2025, ad spending in the Newspaper Advertising market in BRICS is forecasted to reach US$4.37bn.
  • The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2025-2029) of -1.46%, leading to a projected market volume of US$4.12bn by 2029.
  • The United States is expected to generate the most revenue in the Newspaper Advertising market, with a projected market volume of US$4,722.00m in 2025.
  • By 2029, the number of readers in the Newspaper Advertising market in BRICS is expected to reach 0.4bn users.
  • The average ad spending per reader in the Newspaper Advertising market in BRICS is projected to be US$8.48 in 2025.
  • In Brazil, Newspaper Advertising in the BRICS market is experiencing a resurgence, with innovative digital strategies attracting a new wave of advertisers.

Key regions: Australia, France, United States, Japan, United Kingdom

 
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Analyst Opinion

The Newspaper Advertising market in BRICS is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this expansion. Customer preferences play a crucial role in the growth of the Newspaper Advertising market in BRICS. Despite the rise of digital media, many customers still prefer the tangible experience of reading a physical newspaper. This preference is particularly strong in emerging markets like BRICS, where access to digital devices and internet connectivity may be limited. Additionally, newspapers often have a loyal readership base that trusts the information presented in print. This trust factor makes newspapers an attractive advertising medium for businesses looking to reach a wide audience. Trends in the market further contribute to the growth of Newspaper Advertising in BRICS. As the economies in these countries continue to develop, there is an increasing demand for products and services. Businesses are keen to capitalize on this growing consumer base and are turning to newspaper advertising to promote their offerings. Furthermore, newspapers are adapting to the changing media landscape by incorporating digital elements into their advertising strategies. This allows businesses to reach both print and online readers, maximizing their advertising reach. Local special circumstances also play a role in the development of the Newspaper Advertising market in BRICS. Each country within the BRICS group has its own unique characteristics and challenges. For example, in Brazil, newspapers have a strong presence in rural areas where internet penetration is lower. This makes newspaper advertising an effective way to reach consumers in these regions. In India, newspapers are available in multiple languages, allowing businesses to target specific linguistic communities. These local circumstances create opportunities for advertisers to tailor their messages and reach specific target audiences. Underlying macroeconomic factors contribute to the growth of the Newspaper Advertising market in BRICS. As these countries experience economic growth and rising incomes, businesses have more resources to allocate towards advertising. Additionally, the stability and growth of the BRICS economies attract foreign investment, which further fuels the advertising industry. The increasing urbanization and middle-class population in these countries also contribute to the expansion of the market, as advertisers seek to tap into the purchasing power of these demographics. In conclusion, the Newspaper Advertising market in BRICS is thriving due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Despite the rise of digital media, many customers still prefer the tangible experience of reading a physical newspaper, creating a demand for newspaper advertising. The evolving media landscape and the incorporation of digital elements into newspaper advertising strategies also contribute to the market's growth. Local circumstances in each BRICS country provide unique opportunities for advertisers to reach specific target audiences. Finally, the overall economic growth and stability of the BRICS economies attract investment and fuel the advertising industry.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on newspaper advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising in printed newspapers.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and education index.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

Overview

  • Ad Spending
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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