Key regions: Asia, Germany, China, United Kingdom, Japan
The Telemarketing Advertising market in BRICS is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trajectory. Customer preferences in the BRICS countries are increasingly favoring telemarketing advertising. This is due to several factors, including the convenience and accessibility of telemarketing as a marketing channel. Customers appreciate the ability to receive personalized offers and information directly over the phone, without the need to visit a physical store or browse online. Additionally, the rise of mobile phones and increased connectivity in BRICS countries has made telemarketing advertising even more appealing, as customers can be reached anytime and anywhere. Trends in the market further support the growth of telemarketing advertising in BRICS. One key trend is the increasing adoption of digital technology in the region. As more people gain access to smartphones and the internet, the potential reach of telemarketing campaigns expands. This trend is particularly evident in countries like China and India, where the number of mobile phone users is rapidly growing. Furthermore, advancements in customer relationship management (CRM) software and data analytics have enabled telemarketers to better target their campaigns and personalize their messages, increasing the effectiveness of their efforts. Local special circumstances also contribute to the development of the telemarketing advertising market in BRICS. For example, in Brazil, the economic downturn in recent years has led companies to seek cost-effective marketing solutions, making telemarketing an attractive option. In Russia, the vast geographic size of the country makes traditional marketing methods challenging, making telemarketing an efficient and scalable alternative. Similarly, in India, the diverse and fragmented market necessitates targeted and personalized marketing approaches, which telemarketing can provide. Underlying macroeconomic factors further support the growth of the telemarketing advertising market in BRICS. The BRICS countries are experiencing rapid economic growth and urbanization, leading to an expanding middle class with increased purchasing power. This growing consumer base presents a significant opportunity for companies to promote their products and services through telemarketing. Additionally, the BRICS countries have favorable demographics, with a large population of young and tech-savvy individuals who are receptive to telemarketing advertising. In conclusion, the Telemarketing Advertising market in BRICS is developing at a rapid pace due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of telemarketing, along with the increasing adoption of digital technology, are driving the growth of this market. Moreover, the unique characteristics of each BRICS country, such as economic conditions and market fragmentation, contribute to the expansion of telemarketing advertising. Finally, the favorable macroeconomic factors in the region, including rapid economic growth and a growing middle class, provide a fertile ground for the development of the telemarketing advertising market in BRICS.
Data coverage:
The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
