The Digital Video Advertising market in BRICS is experiencing significant growth and development.
Customer preferences: Customers in the BRICS countries are increasingly turning to digital video advertising as a means of reaching their target audience. This is driven by the growing popularity of online video content and the increasing use of mobile devices for consuming media. Customers are attracted to the ability of digital video advertising to engage viewers and deliver targeted messages.
Trends in the market: In Brazil, the Digital Video Advertising market is booming due to the country's large population and high internet penetration rate. Advertisers are capitalizing on the popularity of social media platforms and streaming services to reach their target audience. Additionally, the rise of influencer marketing is driving the growth of digital video advertising in Brazil. In Russia, the Digital Video Advertising market is growing rapidly due to the country's large population and increasing internet penetration rate. Advertisers are leveraging the popularity of video sharing platforms and streaming services to reach their target audience. The rise of e-commerce and online shopping is also fueling the growth of digital video advertising in Russia. In India, the Digital Video Advertising market is expanding rapidly due to the country's large population and increasing internet penetration rate. Advertisers are utilizing the popularity of video streaming platforms and social media to engage with their target audience. The rise of digital payments and e-commerce is also driving the growth of digital video advertising in India. In China, the Digital Video Advertising market is flourishing due to the country's massive population and high internet penetration rate. Advertisers are taking advantage of the popularity of video sharing platforms and streaming services to reach their target audience. The rise of live streaming and short video platforms is also contributing to the growth of digital video advertising in China. In South Africa, the Digital Video Advertising market is growing steadily due to the country's increasing internet penetration rate and the popularity of video streaming platforms. Advertisers are using digital video advertising to connect with their target audience and drive brand awareness. The rise of mobile advertising and the growing adoption of smartphones are also contributing to the growth of digital video advertising in South Africa.
Local special circumstances: Each BRICS country has its own unique set of circumstances that contribute to the development of the Digital Video Advertising market. Brazil, Russia, India, China, and South Africa all have large populations and increasing internet penetration rates, making them attractive markets for digital video advertising. Additionally, the popularity of social media platforms, video sharing platforms, and streaming services in these countries provides ample opportunities for advertisers to reach their target audience.
Underlying macroeconomic factors: The growth of the Digital Video Advertising market in BRICS is also influenced by underlying macroeconomic factors. Factors such as GDP growth, disposable income levels, and consumer spending patterns play a role in shaping the demand for digital video advertising. As the economies of BRICS countries continue to grow and consumer purchasing power increases, advertisers are investing more in digital video advertising to capture the attention of consumers. Additionally, advancements in technology and infrastructure development are facilitating the growth of the Digital Video Advertising market in BRICS.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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