Skip to main content
  1. Market Insights
  2. Advertising and media
  3. Advertising
  4. Direct Messaging Advertising

SMS Advertising - BRICS

BRICS
  • Ad spending in the SMS Advertising market in BRICS is forecasted to reach US$201.45m in 2025.
  • The market is expected to experience a compound annual growth rate (CAGR 2025-2030) of 3.13%, leading to a projected market volume of US$235.06m by 2030.
  • When compared globally, the United States is anticipated to generate the most ad spending (US$318.50m in 2025).
  • The average ad spending per capita in the SMS Advertising market is projected to be US$0.06 in 2025.
  • In Brazil, SMS Advertising is gaining traction due to its cost-effectiveness and high engagement rates in reaching a diverse audience.

Definition:

SMS Advertising spending refers to the advertising budget that advertisers allocate to their SMS (Short Message Service) advertisements. This type of spending encompasses the budget designated to create and deliver promotional messages through text messages sent to targeted recipients’ mobile phones.

Additional information:

SMS Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.
In-Scope
  • The advertising budget used for SMS advertisements
  • Software fees for creating and sending SMS advertisements
Out-Of-Scope
  • Service agencies
  • Consultant fees
  • Production costs
  • Design services
Direct Messaging Advertising: market data & analysis - Cover

Market Insights report

Direct Messaging Advertising: market data & analysis
Study Details

    Ad Spending

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Analyst Opinion

    The SMS Advertising market in BRICS is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the BRICS countries have shifted towards mobile communication, with a growing number of people using smartphones and relying on text messages as a primary mode of communication. This has created a fertile ground for SMS Advertising, as companies can reach a large audience through targeted and personalized messages. Trends in the market show that SMS Advertising is becoming more sophisticated and interactive. Companies are using advanced analytics and artificial intelligence to analyze customer data and deliver personalized messages that resonate with individual preferences. Additionally, SMS Advertising campaigns are increasingly integrated with other marketing channels, such as social media and email, to create a seamless and consistent customer experience. In Brazil, the largest economy in the BRICS group, SMS Advertising is thriving due to the country's high mobile penetration rate and growing e-commerce sector. Brazilian consumers are highly receptive to SMS advertisements, especially when they offer exclusive discounts or promotions. This has led to increased investment in SMS Advertising by both domestic and international companies. In Russia, SMS Advertising is gaining popularity as a cost-effective way for businesses to reach customers in remote areas where internet access may be limited. Additionally, the Russian government has implemented regulations that require mobile operators to provide customers with the ability to opt out of receiving SMS advertisements, which has increased consumer trust and acceptance of this form of marketing. In India, SMS Advertising is a preferred marketing channel due to the country's large population and high mobile penetration rate. Indian consumers are receptive to promotional messages that offer discounts, coupons, or other incentives. Furthermore, the Indian government has implemented regulations that require businesses to obtain explicit consent from customers before sending SMS advertisements, which has helped to reduce spam and improve the overall effectiveness of SMS Advertising campaigns. In China, SMS Advertising is booming due to the country's massive population and rapid digitalization. Chinese consumers are increasingly using mobile devices for shopping, entertainment, and communication, making SMS Advertising an effective way for businesses to reach their target audience. Moreover, the Chinese government has implemented regulations that protect consumer privacy and require businesses to obtain consent before sending SMS advertisements, which has increased consumer trust and acceptance. Local special circumstances in each BRICS country also contribute to the growth of SMS Advertising. For example, in Brazil, the upcoming 2022 FIFA World Cup and the 2024 Olympic Games in Paris are expected to drive increased advertising spending, including SMS Advertising. In India, the rapid growth of e-commerce and the increasing adoption of digital payment systems have created new opportunities for SMS Advertising. Underlying macroeconomic factors, such as GDP growth, disposable income, and consumer spending, also play a crucial role in the development of the SMS Advertising market in BRICS. As these economies continue to grow and the middle class expands, more consumers have the purchasing power to engage with SMS Advertising campaigns. Additionally, technological advancements and infrastructure development, such as the rollout of 5G networks, further enhance the reach and effectiveness of SMS Advertising. In conclusion, the SMS Advertising market in BRICS is thriving due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As mobile communication becomes increasingly prevalent, SMS Advertising offers businesses a powerful tool to reach and engage with their target audience in a personalized and cost-effective manner. With the continued growth of the BRICS economies and advancements in technology, the SMS Advertising market is expected to further expand in the coming years.

    Global Comparison

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

    Advertising & Media

    Access more Market Insights on Advertising & Media topics with our featured report

    Direct Messaging Advertising: market data & analysis - BackgroundDirect Messaging Advertising: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Jan 2025

    Source: Statista Market Insights

    Explore more high-quality data on related topic

    Advertising worldwide – statistics & facts

    All advertising markets across the globe win, yet some win more than others. Ad spending worldwide increased by eight percent to almost 792 billion U.S. dollars in 2024, compared to a growth rate below three percent in the previous year. For comparison, in 2024, Taiwan ranked 22nd among the leading economies by gross domestic product (GDP) with a result estimated at 775 billion dollars. Whereas global ad revenues concentrate in areas with large populations or high purchasing power – preferably both – their evolution depends on a wider set of indicators. It was projected that, in 2024, the Americas would be the world's fastest-growing ad market and the only one whose expansion matched the global average. The second-placed region, comprising Europe, the Middle East, and Africa (EMEA), would see its ad expenditure rise by little more than six percent.
    More data on the topic

    Contact

    Get in touch with us. We are happy to help.
    Meredith Alda
    Sales Manager

    Mon - Fri, 9am - 6pm (EST)

    Lodovica Biagi
    Director of Operations

    Mon - Fri, 9:30am - 5pm (GMT)

    Ayana Mizuno
    Business Development Manager

    Mon - Fri, 10:00am - 6:00pm (JST)

    Carolina Dulin
    Group Director - LATAM

    Mon - Fri, 9am - 6pm (EST)

    Yolanda Mega
    Operations Manager

    Mon - Fri, 9am - 5pm (SGT)