Key regions: India, Germany, China, United Kingdom, Australia
The SMS Advertising market in BRICS is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the BRICS countries have shifted towards mobile communication, with a growing number of people using smartphones and relying on text messages as a primary mode of communication. This has created a fertile ground for SMS Advertising, as companies can reach a large audience through targeted and personalized messages. Trends in the market show that SMS Advertising is becoming more sophisticated and interactive. Companies are using advanced analytics and artificial intelligence to analyze customer data and deliver personalized messages that resonate with individual preferences. Additionally, SMS Advertising campaigns are increasingly integrated with other marketing channels, such as social media and email, to create a seamless and consistent customer experience. In Brazil, the largest economy in the BRICS group, SMS Advertising is thriving due to the country's high mobile penetration rate and growing e-commerce sector. Brazilian consumers are highly receptive to SMS advertisements, especially when they offer exclusive discounts or promotions. This has led to increased investment in SMS Advertising by both domestic and international companies. In Russia, SMS Advertising is gaining popularity as a cost-effective way for businesses to reach customers in remote areas where internet access may be limited. Additionally, the Russian government has implemented regulations that require mobile operators to provide customers with the ability to opt out of receiving SMS advertisements, which has increased consumer trust and acceptance of this form of marketing. In India, SMS Advertising is a preferred marketing channel due to the country's large population and high mobile penetration rate. Indian consumers are receptive to promotional messages that offer discounts, coupons, or other incentives. Furthermore, the Indian government has implemented regulations that require businesses to obtain explicit consent from customers before sending SMS advertisements, which has helped to reduce spam and improve the overall effectiveness of SMS Advertising campaigns. In China, SMS Advertising is booming due to the country's massive population and rapid digitalization. Chinese consumers are increasingly using mobile devices for shopping, entertainment, and communication, making SMS Advertising an effective way for businesses to reach their target audience. Moreover, the Chinese government has implemented regulations that protect consumer privacy and require businesses to obtain consent before sending SMS advertisements, which has increased consumer trust and acceptance. Local special circumstances in each BRICS country also contribute to the growth of SMS Advertising. For example, in Brazil, the upcoming 2022 FIFA World Cup and the 2024 Olympic Games in Paris are expected to drive increased advertising spending, including SMS Advertising. In India, the rapid growth of e-commerce and the increasing adoption of digital payment systems have created new opportunities for SMS Advertising. Underlying macroeconomic factors, such as GDP growth, disposable income, and consumer spending, also play a crucial role in the development of the SMS Advertising market in BRICS. As these economies continue to grow and the middle class expands, more consumers have the purchasing power to engage with SMS Advertising campaigns. Additionally, technological advancements and infrastructure development, such as the rollout of 5G networks, further enhance the reach and effectiveness of SMS Advertising. In conclusion, the SMS Advertising market in BRICS is thriving due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As mobile communication becomes increasingly prevalent, SMS Advertising offers businesses a powerful tool to reach and engage with their target audience in a personalized and cost-effective manner. With the continued growth of the BRICS economies and advancements in technology, the SMS Advertising market is expected to further expand in the coming years.
Data coverage:
The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
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