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E-mail Advertising - BRICS

BRICS

Ad spending in the E-mail Advertising market in BRICS is forecasted to reach US$2.42bn in 2025.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2025-2029) of 4.72%, leading to a projected market volume of US$2.91bn by 2029.
When compared globally, the United States is expected to generate the highest ad spending (US$3,580.00m in 2025).
The average ad spending per internet user in the E-mail Advertising market is projected to be US$0.90 in 2025.
In Brazil, E-mail Advertising is experiencing rapid growth, with companies leveraging targeted campaigns to reach the diverse and tech-savvy population.

Key regions: Japan, Germany, United States, Europe, Asia

Market

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Region comparison

Currency

Analyst Opinion

The Email Advertising market in BRICS is experiencing significant growth due to several key factors. Customer preferences for targeted and personalized advertising, along with the increasing usage of email as a communication tool, have contributed to the expansion of this market. Additionally, local special circumstances and underlying macroeconomic factors have also played a role in shaping the trends in the Email Advertising market in BRICS. Customer preferences in BRICS countries have shifted towards targeted and personalized advertising. Consumers are becoming more discerning and selective in their choices, and they expect advertisements to be relevant and tailored to their needs. Email advertising allows for precise targeting based on demographics, interests, and previous purchase behavior, making it an effective tool for reaching the desired audience. Furthermore, the rise of e-commerce in BRICS countries has increased the demand for email advertising as a means to promote products and services directly to potential customers. Trends in the market show that email advertising is becoming more sophisticated and data-driven. Companies are investing in advanced analytics and artificial intelligence technologies to analyze customer data and deliver personalized email campaigns. This trend is driven by the need to improve customer engagement and conversion rates. By leveraging data and automation, companies can create more effective and relevant email advertisements, leading to higher click-through rates and conversions. Local special circumstances also contribute to the development of the Email Advertising market in BRICS. For example, in Brazil, the high penetration of smartphones and internet access has made email advertising a popular choice for reaching a large and diverse audience. In Russia, the growth of e-commerce and the increasing number of internet users have created a favorable environment for email advertising. In India, the rapid expansion of the digital market and the increasing adoption of smartphones have fueled the demand for email advertising as a cost-effective marketing tool. Underlying macroeconomic factors also play a role in the growth of the Email Advertising market in BRICS. Economic growth and rising disposable incomes in these countries have led to an increase in consumer spending, driving the demand for advertising. Additionally, the growing middle class in BRICS countries presents a significant market opportunity for businesses, leading to increased investment in marketing and advertising. In conclusion, the Email Advertising market in BRICS is experiencing growth due to customer preferences for targeted and personalized advertising, the increasing usage of email as a communication tool, local special circumstances, and underlying macroeconomic factors. As companies continue to invest in advanced technologies and data-driven strategies, the Email Advertising market in BRICS is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.