Direct Messaging Advertising - Australia & Oceania

Ad spending in the Direct Messaging Advertising market in Australia & Oceania is forecasted to reach US$1.94bn in 2024.
The projected annual growth rate (CAGR 2024-2030) is -0.18%, leading to an anticipated market volume of US$1.92bn by 2030.
Direct Mail Advertising holds the largest market share with a volume of US$1.32bn in 2024.
When compared globally, the United States leads in ad spending with US$29.98bn in 2024.
The expected average ad spending per capita in the Direct Messaging Advertising market is US$44.73 in 2024.
Australia's direct messaging advertising market is seeing a shift towards personalized, interactive campaigns to engage consumers in a tech-savvy, mobile-first landscape.

Definition:

Direct Messaging Advertising refers to a type of advertising format that involves sending advertisement messages directly to individual audiences or specific target groups through private communication channels. Direct Messaging Advertising includes both traditional and digital advertising methods, such as direct mail, e-mail, SMS, web push, instant messaging, and telemarketing. This form of advertising aims to establish a personalized and direct connection with potential customers.

Structure:

Direct Messaging Advertising typically refers to advertising formats used within various messaging platforms or direct messaging channels. These formats are designed to deliver targeted advertisements directly via private communication channels such as e-mail, SMS, direct mail, web push, telemarketing, and instant messaging.

Additional information:

Direct Messaging Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

SMS advertising
Direct mail advertising
Web push advertising
Telemarketing
Instant messaging advertising
Traditional direct messaging
Digital direct messaging

Service agencies
Consultant fees
Production costs
Design services

The Direct Messaging Advertising market in Australia & Oceania is experiencing significant growth and development. Customer preferences in the region are driving the expansion of Direct Messaging Advertising. With the rise of digital communication platforms and the increasing use of mobile devices, consumers are increasingly turning to direct messaging as a preferred method of communication. This has created a prime opportunity for advertisers to reach their target audience through direct messaging platforms. Trends in the market indicate that businesses in Australia & Oceania are recognizing the potential of direct messaging advertising. They are leveraging this channel to engage with customers on a more personal level, delivering targeted and relevant messages directly to their mobile devices. This approach allows businesses to build stronger relationships with their customers and drive higher conversion rates. Furthermore, the region's unique demographics contribute to the growth of the Direct Messaging Advertising market. Australia & Oceania has a relatively young population, with a high proportion of tech-savvy individuals who are active users of messaging apps. This makes direct messaging an effective and efficient way for businesses to connect with their target audience. Local special circumstances also play a role in the development of the Direct Messaging Advertising market in Australia & Oceania. The region has a highly urbanized population, with a significant portion residing in major cities. This concentration of population creates a favorable environment for direct messaging advertising, as it allows businesses to reach a large number of potential customers in a relatively small geographic area. Underlying macroeconomic factors also contribute to the growth of the Direct Messaging Advertising market in Australia & Oceania. The region has a strong and stable economy, with a growing middle class that has disposable income to spend on products and services. This provides businesses with the financial resources to invest in advertising and marketing efforts, including direct messaging campaigns. In conclusion, the Direct Messaging Advertising market in Australia & Oceania is experiencing growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. As the region continues to embrace digital communication platforms and mobile devices, direct messaging advertising will likely continue to thrive and evolve. Businesses that recognize and leverage this opportunity will be well-positioned to engage with their target audience and drive business growth.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.